Apple stops offering Personal Shopping service in stores
updated 08:50 pm EDT, Tue November 2, 2010
All customers now assisted by standard staff
Apple has stopped offering its Personal Shopping service to customers who visit the company's retail outlets. The service had provided product demonstrations and special assistance on an appointment basis, allowing them to "test-drive" Apple's range of devices.
The company has not formally announced the change or provided an explanation, but sources have told ifoAppleStore that the move is based on a shifting philosophy and the expectation of a holiday rush. Apple allegedly feels that all of its customers should be met with the same level of attention, rather than providing a preference to those who made an appointment online.
Customers visiting Apple Stores will still be able to engage the standard Red Zone staff for product demonstrations and help making selections.
Fresh-Faced Recruit
Joined: Sep 2009
so much wrong in this article
it implies that you couldn't get even decent service, couldn't play around, without this appointment service. Which just isn't true.
The whole 'make an appointment' was a joke and a dismal failure given that you could walk in at any time without all this booking nonsense. Which is why, not some shift in philosophy, that they dropped the pretense.