updated 08:50 pm EDT, Tue November 2, 2010
All customers now assisted by standard staff
Apple has stopped offering its Personal Shopping service to customers who visit the company's retail outlets. The service had provided product demonstrations and special assistance on an appointment basis, allowing them to "test-drive" Apple's range of devices.
The company has not formally announced the change or provided an explanation, but sources have told ifoAppleStore that the move is based on a shifting philosophy and the expectation of a holiday rush. Apple allegedly feels that all of its customers should be met with the same level of attention, rather than providing a preference to those who made an appointment online.
Customers visiting Apple Stores will still be able to engage the standard Red Zone staff for product demonstrations and help making selections.