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Apple stops offering Personal Shopping service in stores

updated 08:50 pm EDT, Tue November 2, 2010

All customers now assisted by standard staff

Apple has stopped offering its Personal Shopping service to customers who visit the company's retail outlets. The service had provided product demonstrations and special assistance on an appointment basis, allowing them to "test-drive" Apple's range of devices.

The company has not formally announced the change or provided an explanation, but sources have told ifoAppleStore that the move is based on a shifting philosophy and the expectation of a holiday rush. Apple allegedly feels that all of its customers should be met with the same level of attention, rather than providing a preference to those who made an appointment online.

Customers visiting Apple Stores will still be able to engage the standard Red Zone staff for product demonstrations and help making selections.




by MacNN Staff

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Comments

  1. charlituna

    Joined: Dec 1969

    -1

    so much wrong in this article

    it implies that you couldn't get even decent service, couldn't play around, without this appointment service. Which just isn't true.

    The whole 'make an appointment' was a joke and a dismal failure given that you could walk in at any time without all this booking nonsense. Which is why, not some shift in philosophy, that they dropped the pretense.

  1. charlituna

    Joined: Dec 1969

    -5

    so much wrong in this article

    it implies that you couldn't get even decent service, couldn't play around, without this appointment service. Which just isn't true.

    The whole 'make an appointment' was a joke and a dismal failure given that you could walk in at any time without all this booking nonsense. Which is why, not some shift in philosophy, that they dropped the pretense.

  1. lamewing

    Joined: Dec 1969

    +1

    Translated into

    shifting philosophy:

    We are now running with the big boys now and are no longer concerned about you John Smith Customer as we once were. Wait in like like everyone else.

    This same mentality was implemented with the iPods. In the old days of yore, students were given an educational discount on iPods. Now that the iPod is ubiquitous, students are no longer given extra consideration. It is only a matter of time until the educational discounts on the computers gets the squeeze.

    I like Apple computers and device and have been buying Apple products since my first Apple IIc in high school, but this mentality is inevitable as the company grows larger and larger.

  1. testudo

    Joined: Dec 1969

    +2

    yawn

    Probably because they realized it was a waste of time.

    Plus, what the h*** is the 'Red Zone staff'? I thought they had 'specialists' and 'geniuses'.

  1. Chris Hutcheson

    Joined: Dec 1969

    +2

    Shifting philosophy

    Re ipod education discounts - suck it up. No one ever gave educational discounts on Walkmen, as I recall. It's an entertainment gizmo for Pete's sake, not a necessity.

  1. testudo

    Joined: Dec 1969

    -1

    Re: This isn't actually true

    Students still get a huge "educational" break on the iPod every single year. It's just been consolidated into a campaign that nets them a FREE one when they buy a Mac.

    That's not an educational discount. That's a sales incentive on a Mac, as in "In order to get your 'discounted' iPod, you need to buy a Mac.

    And note it is what Apple does to try to sell their older model computers, for the deal usually doesn't apply to Macs released in August or September.

    And note it's a way for Apple to dump excess stock of iPods, which Apple happens to release new ones of in September, and the new ones are also not on the list of incentives.

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