updated 10:55 am EDT, Mon November 1, 2010
No word on future of magnetic connectors
Sanho, HyperMac's parent company, has agreed to change its sub-brand's name in the wake of an Apple lawsuit which forced it to stop selling products with MagSafe adapters. Also targeted have been batteries which come with 30-pin dock connectors meant for iOS handhelds. "In the coming weeks, the 'HyperMac' brand name will be renamed to 'HyperJuice' as part of our ongoing comprehensive licensing negotiations with Apple regarding a wide array of technologies and issues," says Sanho president Daniel Chin in a press release.
The statement suggests that yet more changes may be coming to HyperMac's operations. The company uses recycled Apple MagSafe adapters for its MacBook batteries, which will no longer be available in the original bundling as of midnight Pacific time on November 2nd. "While we will continue to sell the same batteries together with the rest of our product line after November 2nd, they will not be able to charge MacBooks without the cables," according to Sanho.
Why Apple would pressure Sanho into renaming HyperMac to HyperJuice is uncertain, but the company has adopted a generally aggressive stance towards businesses making reference to its product names. Frequently, this involves firms producing iPod software and accessories. Apple is even going after the creator of the Video Pod, despite the fact that the device is a video projector whose origins predate the iPod.