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Apple trademarks Lion, Mission Control and LaunchPad

updated 02:15 am EDT, Tue October 26, 2010

Filings done in Jamaica, Trinidad, China

Chinese trademark applications filed shortly after the "Back to the Mac" special event last week and just revealed yesterday have disclosed that the company had previously moved to trademark the names "Lion" and "Mission Control" in Jamaica two weeks earlier, Patently Apple reports. It wasn't until the day of the event that a third application, for "LaunchPad" was filed in Trinidad and Tobago.

In their Chinese trademark application, Apple classified "Lion" under a total of six international trademark classes, ranging from educational/entertainment distinctions to being an Application Service Provider (ASP) and covering various telecommunication classes. "Mission Control" and "Launchpad" were not included for protection in International Class 16 (printed materials) or Class 41 (educational and entertainment services).

In the applications, Apple sets the release date for Lion (widely expected to be formally known as Mac OS X 10.7) as "summer 2011." Mission Control is described as "a comprehensive view of what's running on your Mac," while LaunchPad is said to be "an elegant, full-screen display of all the apps on your Mac." [via Patently Apple]




by MacNN Staff

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  1. daqman

    Joined: Dec 1969

    0

    Trademark?

    I would have thought that Lion, Mission Control and LaunchPad were in such popular use already that Apple wouldn't be able to trade mark them. For example Lion Brand yarn has been around since 1878. Mission Control (as well as being a stupid name for Apple to choose) has been associated with the NASA center in Huston for over fourty years.

  1. Sukoshi

    Joined: Dec 1969

    +4

    Re: trademark

    That's why there are trademark classes. Items from two different classes can have the same name trademarked for their respective classes.

    Lion brand yarn falls under goods Nice Classification 23:

    Yarns and threads, for textile use.

    Lion brand heating and air conditioning falls under goods Nice Classification 11:

    Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply and sanitary purposes.

    Lion brand OS falls under, among others, services Nice Classification 41, and 42:

    Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.

    Education; providing of training; entertainment; sporting and cultural activities.

    This allows words to be shared as trademarks. Without it, when someone chose a common word, such as lion, to be their trademark, no other goods or services could use this word. Classifications provide a clear guide for where goods or services using the same trademark name could not be confused. Question one is: has someone already been granted trademark under the Nice Classification you're interested in? Also, as we have seen, especially with Apple, applying for a trademark doesn't mean you get it, and if someone has trademarked the name you want in the classification you want, e.g. iPad, previously owned by Fujitsu, it doesn't mean you can't give them a pile of money to give it up.

    For example, a person with an I.Q. greater than a frisbee would not confuse Lion brand yarn with Mac OS 10.6.7 Lion.

    http://www.lmgtfy.com/?q=trademark+classifications

  1. aafuss

    Joined: Dec 1969

    0

    Launchpad-also a Canonical trademark

    Launchpad is also registered trademark of Canonical (the company behind Ubuntu). I bet their trademark class is different from Apple's though.

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