updated 11:55 am EDT, Mon October 25, 2010
Could speed up communication, customer check-in
Apple Stores could start using new location-based app technology as soon as next week, a report claims. Some form of app would allegedly track a person's proximity to an Apple Store, verify their registration for an appointment and check them in. While people already have access to an official Apple Store app, the title only lets people make registrations, not check in.
Apple is also said to be working on a way of tracking workers room-to-room, complete with a separate app for managers. This would allow employees to better find each other and stay aware of the current situation. After checking in remotely, visitors may further be able to get push notifications about their reservations, and photos of the specific clerks assigned to help them.
In a separate initiative, Apple is expected to further increase iPad use amongst its retail staff during the next few months. Geniuses in particular may be asked to use the tablet to help diagnose some problems. Current iPad use is mostly relegated to tasks like signing up for reservations.