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Apple Store workers to get new location-based tech?

updated 11:55 am EDT, Mon October 25, 2010

Could speed up communication, customer check-in

Apple Stores could start using new location-based app technology as soon as next week, a report claims. Some form of app would allegedly track a person's proximity to an Apple Store, verify their registration for an appointment and check them in. While people already have access to an official Apple Store app, the title only lets people make registrations, not check in.

Apple is also said to be working on a way of tracking workers room-to-room, complete with a separate app for managers. This would allow employees to better find each other and stay aware of the current situation. After checking in remotely, visitors may further be able to get push notifications about their reservations, and photos of the specific clerks assigned to help them.

In a separate initiative, Apple is expected to further increase iPad use amongst its retail staff during the next few months. Geniuses in particular may be asked to use the tablet to help diagnose some problems. Current iPad use is mostly relegated to tasks like signing up for reservations.

by MacNN Staff





  1. charlituna

    Joined: Dec 1969


    been hearing a lot of rumors

    from what I've heard, yes this 'foursquare' type check in is going to happen. in an update to the official app. Also there's talk of creating a kind of wait list app for busy times. You would be able to add your name and when it is your turn, you'd get a notification (I'm assuming there would be some central employee tagging names etc to make it work).
    I also heard that the ipad won't be used to directly test etc but that they are going to go paperfree on the authorization. and be able to have checklists, articles etc on the ipad to consult.

  1. testudo

    Joined: Dec 1969



    Some form of app would allegedly track a person's proximity to an Apple Store,

    Does one need to track their proximity to an Apple store? Is there a push notification to warn the people one is near in case they didn't realize it was there?

    verify their registration for an appointment and check them in.

    Check them in? Is that new? Last time I had an appointment, I went in, sat down, waited for my name to be called (some 10 minutes after the scheduled time). Isn't a reservation good enough anymore, or is the Apple store turning into a hotel?

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