AAPL Stock: 118.03 ( -0.85 )

Printed from

Dell's marketing re-spin kills off Adamo, Studio XPS lines

updated 05:15 pm EDT, Fri October 22, 2010

Dell to focus on three brands, kills Adamo, more

With the premium Adamo XPS notebook discontinued and the more recent introduction of XPS notebooks, Dell has rebranded its lineup for greater simplicity. According to Engadget, there will be only three core brands, including Inspiron, XPS and Alienware. Each will be aimed at users who require different performance levels, with Alienware being the top-rung offering.

Systems such as the Adamo XPS notebooks will return early next year as part of the XPS line, Dell VP Ed Boyd said. Current Studio XPS and Studio monikers have confused buyers, the company's execs believe, and the idea of the new brands is to show that Dell offers choice and not promote the image that Dell is a low-cost brand.

This effort will cost hundreds of millions of dollars in total, Dell CMO Paul-Henri Ferrand said recently.

by MacNN Staff



Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented