updated 06:10 pm EDT, Wed October 20, 2010
HTC gets honors of first WP7 phone sold in NZ
Windows Phone 7 has officially launched as Microsoft today recorded the first known sales. The first, unnamed customer bought an HTC Trophy from Vodafone in Auckland, New Zealand at the carrier's Aotea Square shop. The phone is comparatively lower end but still has a 3.8-inch screen, a 1GHz processor, a five-megapixel camera and 8GB of built-in storage.
In New Zealand, a Trophy costs the US equivalent of $602 when attached to service or $678 when bought strictly on a pay-as-you-go basis.
Other photos have suggested at least mild interest in Windows Phone 7, as a second photo of the same store has shown a lineup of a few dozen gathered. Most early attention is expected to focus on Europe and North America, where smartphones are more common and carrier discounts are usually much heavier. Americans won't see WP7 until November 8.
The lineups weren't expected to compete with those of the iPhone, which reached record levels and led to shortages that have been mitigated but continue to this day. Microsoft has been prepared for a cautious rollout as it has considered WP7 a virtual restart of its entire mobile effort. It may nonetheless face high expectations over coming days as it's known to be investing $500 million in marketing to drive sales, roughly matching those of a desktop Windows launch.