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7digital submits music service app to Apple

updated 01:00 pm EDT, Tue October 19, 2010

Approval in doubt

Online music shop 7digital has submitted an iPhone app for sale at the App Store. A representative from the company notes that the title is "still with Apple," in fact, and that "positive discussions" are taking place between the companies. It is unclear when or even if the app will be approved, as it may violate App Store policies.

The software can for instance wirelessly sync music bought from 7digital; Apple has rejected wireless sync apps in the past, even though they may not actually break any listed rules. The company could also be hesitant to allow an app tied to third-party music purchases, as it might be seen as direct competition for the iTunes Store. Apple has, however, been alright with purely streaming services such as, Slacker and Pandora.

7digital recently launched a mobile web-based music store, which it says will run on most browser-equipped cellphones. The store is currently restricted to the UK, though expansion to 32 other countries is planned. Carrier O2 has agreed to make 7digital the official music partner on all O2 devices.

by MacNN Staff



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