updated 12:00 am EDT, Mon October 18, 2010
Vudu movies drop to 2 dollars in big promo
Vudu tonight launched an aggressive campaign [link active soon] to corner the movie rental space by slashing the prices down well below average. The company's Movies On Sale section is charging just $2 for about 4,000 "top films" and is giving 48 hours to finish watching after playback starts. The deal lasts until the end of the year.
Lower prices should apply both to those who still use a Vudu Box as well as the TVs and Blu-ray players that have streaming support, such as those from LG, Samsung and Vizio.
The company didn't immediately give an explanation for the rental price drop, but it represents a significant switch in tactics as it had previously focused on cutting device prices while the Vudu hardware was still its priority. Its pricing would run well under the per-title rental prices of competitors like Amazon and Apple, who like Vudu normally ask $4 or more for a recent standard definition rental. A cut of the sort could be a hedge against the new Apple TV as well as upgraded Roku players.
The pricing likewise makes Vudu a potentially greater challenge to Netflix by giving viewers four movies a month for the same price as a basic Netflix subscription while including titles that might be off-limits.