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Jobs: Apple TV sales reach 250k units since launch

updated 06:30 pm EDT, Mon October 18, 2010

AirPlay launch expected to further push sales

Speaking during a conference call following Apple's FYQ4 financial disclosures, CEO Steve Jobs highlighted the initial success of Apple TV during its short time on the market so far. The company has already shipped more than 250,000 units in less than three weeks of general availability.

The executive suggested customers have been receptive to the new device, despite the transition from integrated storage to a streaming-only system. A "very enticing" price, now just $99, is also credited with helping push the impressive sales momentum.

"Once AirPlay is in place, it'll give another big reason to buy," Jobs added.

The comments corroborate recent reports of scarcity at many US Apple Stores, where some customers have encountered difficulty trying to find one of the new set-top boxes. The 250k sales number also falls in-line with an analyst forecast of up to one million devices per quarter.

by MacNN Staff



  1. bjojade

    Joined: Dec 1969


    They are hot!

    As a reseller, we just recently got in our shipment of AppleTVs. In the first two weeks, we have sold half as many of the new ones as we did of the previous model in it's 3 years. People WANT this device compared to the old one. Apple hit the magic price point for it. Once AirPlay gets traction, we expect sales to skyrocket.

  1. SCslugger

    Joined: Dec 1969


    Storage Schmorage

    I didn't miss a beat with streaming. If anything, it was smoother than trying to load something onto the old aTV.

    Netflix streaming onto AppleTV is stunning. Not a buffer or hiccup, ever.

  1. DeadBeat

    Joined: Dec 1969


    I Love Mine!

    It is pretty worthwhile if you have a Netflix account.
    I love it! More than worth the $99 I paid.

  1. coffeetime

    Joined: Dec 1969


    Getting one soon....

    I am thinking of getting one. I have Netflix account and Apple get this one right with price and features.

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