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Bloomberg posts Steve Jobs documentary online

updated 07:40 pm EDT, Sat October 16, 2010

"Game Changers" looks at Apple's amazing success

Business news network Bloomberg have posted their recently-aired, 48-minute Game Changers documentary on the life of Apple CEO Steve Jobs, mostly focusing on his founding and subsequent departure from Apple decades ago before returning in 1997 to lead what is referred to in the program as "the greatest turnaround in the history of corporate America."

The series looks at movers and shakers in the business world with a special emphasis on up-and-coming talent, particularly from the online world. In the Steve Jobs edition, friends and colleagues such as co-founder Steve Wozniak, former Mac Evangelist Guy Kawasaki, and tech pundit Robert X. Cringely add their memories and anecdotes of the sometimes-mercurial Jobs to a history of Apple's rise, fall and rise again into a company that not only holds tremendous influence on the market, but is threatening to become the single most highly-valued brand and corporation in the world.

Of particular interest are the remarks from former CEO John Sculley, who has admitted that with hindsight it was wrong of the board to fire Jobs back in the 1980s.

Despite the focus on Jobs, very little mention is made of his important time as the creator and head of NeXT, the company who's main contribution was to make UNIX more programmer- and user-friendly, a key concept that directly led to the creation of Mac OS X. The program also skips over the creation of the iMac, which is widely credited with saving the company from its "death spiral" in the late 90s, and started trends -- such as the ubiquitous use of "i" in front of product names, the loss of legacy ports, and the killing of the floppy -- that slowly spread throughout the industry and is still influencing the flow of personal technology today.

The documentary originally aired on October 14th.

by MacNN Staff



  1. macjockey

    Joined: Dec 1969


    video doesn't work in Safari

    Hmmmm.... doesn't seem to load in Safari. I have to view it in Firefox to see the video.

  1. xmattingly

    Joined: Dec 1969



    I couldn't get it running through Safari either, so I just downloaded the .flv off their site - that will play just fine in Quicktime.

  1. dennisobell

    Joined: Dec 1969


    reductionist history

    For a TV doc under an hour, the Game Changers program covers all the bases but has to give short shrift to certain parts of the Jobs story.

    The iPod launch in 2001, in particular, is badly underplayed, IMHO. As important as the iMac was in kicking off the Apple renaissance, I would argue the iPod was the pivotal launch in terms of redefining Apple's mission and showing Jobs's ability to anticipate the public's desires.

  1. iphonerulez

    Joined: Dec 1969


    I rather enjoyed the documentary and

    I hope Apple's meteoric rise doesn't stop until it passes ExxonMobil in market cap and well beyond. It's really amazing how Apple skyrocketed in about five years or so and the iPad has such a good chance of turning the tide against Microsoft. Apple is going to really have to pour it on to keep a lead in the tablet race and let the halo effect drive Mac sales. Steve Jobs really sees things that others don't and has the balls enough to make them happen. He's taken some huge risks and now they're paying off. From a company outcast to the Wizard of Tech. I doubt if any industry has seen such a comeback. If Steve stays healthy for five more years, Apple will likely be untouchable in company wealth.

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