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NY Times swaps Editors' Choice app with unlimited offering

updated 10:05 am EDT, Fri October 15, 2010

Will eventually be restricted by pay barrier

Having briefly disappeared from the App Store because of what the newspaper termed a "technical issue," the New York Times Editors' Choice app has instead been replaced. Filling the gap is NYTimes for iPad, a more comprehensive app allowing access to over 25 sections such as Technology, Politics and Science. Within the collection are two special digital sections, Photos and Video; users can also read a collection of blogs.

Other changes include an overhauled interface, for instance allowing people to view slideshows separately or within an article. Push notifications alert readers to breaking news when the app is closed. Some features promised for the future include the ability to save articles, as in the Times' iPhone app.

Access to all sections requires a account; without one people are limited to viewing Top News, Most E-Mailed, Business and Video. Full access will eventually be closed behind a pay wall, beginning early next year. "When we go to the pay model, there will always be something you can access without having a paid subscription," says one of the newspaper's senior VPs, Yasmin Namini. "Whether it will be the free four sections you get without registering or something different, that's to be determined later. But to access everything in full, a paid subscription will be required."

The iPhone app is likely to switch to a pay model as well. In the meantime, the new iPad app is said to be doing well for advertising support. "We have three advertisers lined up for the launch and we're completely sold out for the rest of the year," notes Denise Warren, chief advertising officer for the NYT Media Group. One of new ads is an elaborate spot produced by Mercedes Benz, which embeds a QuickTime video.

by MacNN Staff




  1. bonaccij

    Joined: Dec 1969



    Love the NY Times... Love the new app! Good reporting MacNN!

  1. chas_m




    It surprises me to say this, but the NYT may be leading the way in the future of newspapers as we know them.

    Obviously I hope they keep some meaningful content free, but for minds like Bob Herbert and Paul Krugman, as well as their top-notch Travel and Literary sections, I don't mind paying a reasonable fee one little bit.

    I could see this turning into a Sunday morning coffeeshop-and-iPad ritual very easily.

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