toggle

AAPL Stock: 101.63 ( -0.03 )

Printed from http://www.macnn.com

Apple to bring iAds into videos on iOS devices

updated 06:10 pm EDT, Fri October 15, 2010

Apple TV ads still unclear

Apple is reportedly preparing to expand its iAd platform to serve ads within video streams on the iPhone, iPod touch and iPad. The advertising platform may also be adapted for compatibility with Apple TV, which also runs a specialized version of iOS, sources have told GigaOM.

Recent reports suggest some advertisers have dropped out of the program, which has experienced slower-than-expected growth. Apple has been criticized for maintaining tight control over content and pushing advertisers away, although the company is still expected to reach 21 percent of the mobile advertising share by the end of the year.

The iAd expansion is also seen as a way to make iOS devices more attractive for video content providers. Apple's advertising platform is said to work with both Quicktime- and HTML5-based videos, allowing publishers to mimic the advertising strategies currently employed with Flash players. Video publishers would be able to integrate their own ads, or allow Apple to use its own ad network.

One source suggests the video iAds will be formally introduced in the first or second quarter of the year. Apple has yet to officially confirm such plans.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. mr100percent

    Joined: Dec 1969

    0

    not in base iOS

    I initially got mad when I read this, then I realized it doesn't mean my YouTube videos are going to have ads in them. Developers can opt to put the ads in their apps

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Autodesk Smoke 2015

Since May of this year, Autodesk has been shipping the highly anticipated update to its high-end post-production video editing suite, ...

Crucial MX100 256GB SATA-3 SSD

While the price to gigabyte ratio for magnetic platter-based hard drives can't be beat, the speed that a SSD brings to the table for ...

Narrative Clip

With the advent of social media technology, people have been searching for new ways to share the events of their daily lives -- be it ...

toggle

Most Commented