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Gartner: Apple, Acer in dead heat for US market share

updated 05:30 pm EDT, Wed October 13, 2010

Gartner sees Apple tied with Acer at 10.4pc share

Gartner tonight followed up on IDC results by supporting views that Apple has closed on Acer in the US computer market. Apple in its view jumped to 10.4 percent share with 1.83 million Macs; the figure put it less than 17,000 computers away from Acer, whose share plummeted to 10.5 percent. The analyst group wasn't as optimistic about Apple's performance as it only would have shipped 13.7 percent more computers, although this was well over the 2.2 percent average.

HP and Dell also fell below the average as they each lost share, hitting 25.3 percent and 23.8 percent. Toshiba's share was larger in this view as it moved up to 9.3 percent.

Like its rival, Gartner partly blamed the US sluggishness and Apple's surge on the iPad effect. Back-to-school sales were weak, but this was because non-student buyers who would have exploited student promos were buying iPads instead or simply skipping a sale entirely to save money, analyst Mikako Kitagawa said. iPads weren't counted in the figures, but Macs also had a lift due to the August updates to the iMac and Mac Pro.

Apple again didn't enter the top five worldwide, but a similar decline of the top three repeated itself as in the IDC study. HP fell to 17.5 percent, while Acer and Dell dropped to 13.1 percent and 12.2 percent each. ASUS trailed the pack at 5.4 percent but had enough to just slightly oust Toshiba and force it down to sixth place.

Most of the hottest growth happened in China, Japan and the rest of southeast Asia. Slowdowns in Europe and the US were driven again by the iPad effect but also by the end to two years of growth in netbooks that may have been spurred on by Apple's slate.

by MacNN Staff



  1. macnnoel

    Joined: Dec 1969


    Go mutant virus, go!


  1. iphonerulez

    Joined: Dec 1969


    This is why I don't quite understand why

    its being said that Apple isn't worth its current share price. It continues to grow market share and gather high profits in a somewhat weak economy. Imagine if the economy were booming. Apple would be certain to catch up to XOM in market cap by next year (providing XOM stayed still, of course).

  1. coffeetime

    Joined: Dec 1969



    I prefer Apple not to be in a dominant market. That's what make it so great. No one dare or interest or afford to make Apple infected with virus. Let the PC takes the burdens.

  1. chefpastry

    Joined: Dec 1969


    @ coffeetime

    The fact that there are zero viruses in the wild for OS X has NOTHING to do with the its market share.

  1. herojig

    Joined: Dec 1969



    Apple can garner numbers like 14% with just a few model line, while a Toshiba or Lenovo has so many models it's almost incomprehensible. Seems like an efficient way to run a biz to me...

  1. rbodgers

    Joined: Dec 1969



    Yes it does. It's obviously not the only factor. But to say it has NOTHING to do with marketshare is dramatically overstating the truth.

    And don't give me the "Macs are more secure than Windows" argument. Apple plugs just as many exploitable security holes as MS does.... it just takes Apple a LOT longer to plug them, and these security holes aren't nearly as well documented by the masses on the Internet. Of course, since the pressure on Microsoft to fix their problems is REALLY high (because the threat of infection is so high), they had BETTER be faster than Apple. And with Apple's threat very low at the moment, why race to fix security holes that aren't affecting anyone (yet)? That wouldn't be the best use of resources at the moment. But the fact remains: Mac OS X is completely hackable, crackable, and exploitable.

  1. rbodgers

    Joined: Dec 1969



    Who says that? Nearly every analyst worth asking has AAPL rated as a "Strong Buy". On, for example, 54 out of 62 analysts polled listed AAPL as a "Strong Buy". 6 more listed them as "Buy". The remain 2 listed AAPL as "Hold"... as in "hold onto this stock because it's a great stock to hold."

    To give you an idea of those numbers, analysts' ratings are assigned a number:
    1 - Strong Buy
    2 - Moderate Buy
    3 - Hold
    4 - Moderate Sell
    5 - Strong Sell

    Then, all of their ratings are averaged to come up with a Mean Recommendation, or 'Mean Rec'. Apple's Mean Rec is 1.16. That means the average rating of all polled analysts on AAPL was practically 1. Even Google can't match that, with a 1.4.

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