updated 05:20 pm EDT, Tue October 12, 2010
Recommends videos, pre-written posts
Apple has released official artist guidelines for Ping, the recently-launched social network integrated into iTunes 10. The PDF document takes musicians through creating a profile on Ping, and subsequently posting content. It moreover pushes "best practices," making a number of recommendations on how a profile should be used.
It suggests for example that a profile not be created before several posts are ready to go, as "fans will be far more likely to follow you if they can tell that your profile is active." In another section people are encouraged to submit videos, so long as they're in MOV, MP4V or MP4 format and fit within a 2GB cap. Clips should be recorded with an iPhone whenever possible, Apple writes.
The company warns however that it will crack down on potentially offensive material. Some banned content includes "pornography, hate speech, racism, nudity or drug use," mirroring similar policies at the App Store. The restrictions contrast with the Music Store itself however, which is much more liberal.