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Microsoft rushing "thousands" of apps for WP7 launch, has 80

updated 12:10 pm EDT, Tue October 12, 2010

MS insists WP7 to have thousands of apps on launch

Microsoft as part of its Windows Phone 7 launch has added that it's expecting "thousands" of submissions for Windows Phone Marketplace by the time the European launch kicks off on October 21. The company is pushing them to submit their apps early to the newly created App Hub and has a special process for those who get in before October 13.

The early acceptance also came with a change in policy that let developers who pay the $99 annual fee write for both Xbox 360 and WP7 platforms.

While the actual availability is likely to vary, Microsoft's platform has faced a battle to get acceptance from developers that have mostly committed to Android, BlackBerry and iOS. As of the media event on Monday, the Marketplace had just 80 titles, a fraction even of smaller stores like BlackBerry App World or the webOS App Catalog. Staffers have promised that the lineup is just a subset of what will be available but have previously admitted that Microsoft has had to promise financial guarantees to some developers to port or write new apps for WP7.

Over the weekend, Microsoft's attempts to fill its catalog reached a controversial peak when it was accused by Rovio of artificially padding its catalog by showing Angry Birds and possibly other titles as coming to WP7 when they weren't even in development.

by MacNN Staff



  1. Fonejacker

    Joined: Dec 1969


    It's an error

    It's a rounding error. Or is it just 8 apps really. And to think Microcopy have to bribe developers to write apps for this hi-tech, forward thinking, different phone.

    What will Analysts say? It's going to kill both Apple's iPhone and Google's Android!!

    Nope, don't think so. I thought the first advert was pathetic, and said nothing. It could have been any other phone. But I loved the second advert. Thought it was really funny, but still I can not see Microcopy changing human nature or habits. We all look at our phones Balmer Boy. I hate the tiles UI, it looks child like. Thank God for Apple and Google. That presentation and venue, how not to launch a vital product. Really poor presentation, standing in front of the screen, and those shadows were driving me nuts with distraction. That guy went through so many features, so fast, I forgot all of them.

  1. Paul Huang

    Joined: Dec 1969


    We wouldn't want you to use a phone, so 80

    In order to keep users away and let them get back to their real life, we are doing our best to keep them away—just 80 apps.


    Joined: Dec 1969


    Wait for V3.o of the Apps

    Just like everything else you will have to wait for V3.0 of every app before it works as promised.

    the poor development environment created by Windows is going to present a huge challenge to developers and it will take at least 1-3years before anything decent is available. Of course the bloatware mentality propagated by Windows will always be a problem.

    Welcome to poor quality horrible service and f..k you attitude of MS.

  1. Glasspusher

    Joined: Dec 1969



    I have a friend who has a successful iPhone app and was contacted by M$ last month to ask what it would take for him to port it to the win7 phone. He said, how about a hundred grand?

  1. Lifeisabeach

    Joined: Dec 1969


    Breakdown of those apps

    I'm guessing that of those 80 apps, 20 will be tip calculators, another 20 are f*** generators, 20 more are unit converters, and the remaining 20 are repackaged web pages.

  1. Koda

    Joined: Dec 1969


    Didn't microsoft say

    that users of their WP7 phones won't spend as much time staring at their phones compared to other smartphone users? Having a pathetically low number of apps would do that.

  1. Stegabot

    Joined: Dec 1969


    The Greatest enemy of Microsoft is themselves

    Could somebody please tell Microsoft that rushing thousands of apps for the sake of competing against Apple's iOS and Goggle's Android respective offerings is extremely very foolish thing to do for a product with potential. Oh well.

  1. Fast iBook

    Joined: Dec 1969


    Just one thing to say bout this...

    The name should be windblows phony and only 7 people will ever develop for it.

    - A

  1. Foe Hammer

    Joined: Dec 1969


    Good ... Fast ... Cheap ...

    Usually the world lets you have any two of them.

    But with MS, it degenerates to pick one or both of Fast or Cheap.

  1. Foe Hammer

    Joined: Dec 1969


    I Heard That The Win Phone 7 Default Ringtone ...

    ... was recorded live in the men's room at a Taco Bell.

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