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iPad boosts overall sales at NYC Apple stores

updated 12:00 am EDT, Thu October 7, 2010

Typical purchase up $50 over industry average

Since the beginning of iPad pre-orders in March of this year, Apple stores have experienced a sales surge that has been maintained through the summer, with the chain outperforming the average purchase figure for the electronics and software retail sector as a whole by about 20 percent in New York City, statistics show.

Using sales figures for a variety of retailers, the average purchase at a typical electronics/software retailer was estimated to be around $175 by the end of July, down from around $200 during the spring. While Apple stores have experience the same percentage of decline over the summer, purchase averages have remained consistently higher on average, around $227 for July.

Other products released during the spring may have helped keep the average up, but when iPad pre-orders were announced in March, average purchases at NYC Apple Stores spiked to a high of nearly $300, 30 percent higher than the segment as a whole at the time.

by MacNN Staff



  1. iphonerulez

    Joined: Dec 1969


    I would think these are pretty impressive

    numbers in a flat economy, yet investors apparently don't see it that way. Job data disappointment will take down Apple's shares just like any other tech company, but Apple is still pulling in revenue from it's stores as though everything was just fine. Apple doesn't appear to be experiencing any sales slowdowns at all. Maybe that's just the New York stores and not the rest of the Apple Stores. Sales may have slowed down at other stores in different cities.

  1. MyRightEye

    Joined: Dec 1969



    What happens when the US $ collapses? And if you doubt it will, that's fine, but you're simply not paying attention. It;s not GOING to collapse, it IS collapsing. And then what? An iPod will cost us $1000. For real. Then what?

  1. chefpastry

    Joined: Dec 1969


    Whose stats are these?

    Who released these stats? I doubt it's Apple since they've never been in the habit of releasing info like this. If it's someone else then how did they arrive at these numbers?

    MacNN, you should really start including links to the sources of the stories you post or, at least, tell us within the article.

  1. testudo

    Joined: Dec 1969


    Bogus numbers

    Apple hasn't released earning reports yet, and usually doesn't report too many specific store sales numbers. So where do these come from? Just some guys standing in the store going "How much did you just spend?"

  1. testudo

    Joined: Dec 1969


    Boost and point?

    The article says that the Apple store has the same percentage decline. So how is this a 'boost'? It seems like it is still the same as it was the previous quarter.

    And what does this matter? Electronics stores (in NY and elsewhere) sell all sorts of electronics, from computers to gaming systems to mp3 players to home theater stuff to whatever. The Apple store sells a very specific set of hardware. Wouldn't one expect that individual sales at the Apple store be higher than J&R, for example?

    To me, it's like saying that Starbucks has an overall higher purchase price per sale of coffee than Joe's Coffee Hut. But since Joe sells his coffee at a reasonable price, while Starbucks hawks overpriced coffee to gullible idiots, you'd expect Joe to be have smaller purchases.

  1. testudo

    Joined: Dec 1969


    Re: And...

    What happens when the US $ collapses? And if you doubt it will, that's fine, but you're simply not paying attention. It;s not GOING to collapse, it IS collapsing. And then what? An iPod will cost us $1000. For real. Then what?

    What's your point? That we won't be able to afford an iPod? OK. Is that a problem? Since when did iPods become a staple of life such as food and the like. (Yeah, leave it to someone on a Mac board to be more worried that an iPod will cost $1000 than that a loaf a bread will cost $30).

    If the price of the iPod goes up to $1000, then one would think the sales of iPods would drop. And the only people this affects is the stockholders.

    Of course, it sounds like you're just another 'analyst' spreading FUD to get stock movement in the short term. For if iPod prices are going to skyrocket to 5 times from now, you're implying you want everyone to buy their stock now. Which will drive up sales and boost the stock price come December even more than the holidays would.

    So, I gather you bought low and trying to push the price high. Well, you're not fooling me, nosiree.

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