iPad boosts overall sales at NYC Apple stores
updated 12:00 am EDT, Thu October 7, 2010
Typical purchase up $50 over industry average
Since the beginning of iPad pre-orders in March of this year, Apple stores have experienced a sales surge that has been maintained through the summer, with the chain outperforming the average purchase figure for the electronics and software retail sector as a whole by about 20 percent in New York City, statistics show.
Using sales figures for a variety of retailers, the average purchase at a typical electronics/software retailer was estimated to be around $175 by the end of July, down from around $200 during the spring. While Apple stores have experience the same percentage of decline over the summer, purchase averages have remained consistently higher on average, around $227 for July.
Other products released during the spring may have helped keep the average up, but when iPad pre-orders were announced in March, average purchases at NYC Apple Stores spiked to a high of nearly $300, 30 percent higher than the segment as a whole at the time.
Fresh-Faced Recruit
Joined: Nov 2008
I would think these are pretty impressive
numbers in a flat economy, yet investors apparently don't see it that way. Job data disappointment will take down Apple's shares just like any other tech company, but Apple is still pulling in revenue from it's stores as though everything was just fine. Apple doesn't appear to be experiencing any sales slowdowns at all. Maybe that's just the New York stores and not the rest of the Apple Stores. Sales may have slowed down at other stores in different cities.