updated 12:00 am EDT, Thu October 7, 2010
Typical purchase up $50 over industry average
Since the beginning of iPad pre-orders in March of this year, Apple stores have experienced a sales surge that has been maintained through the summer, with the chain outperforming the average purchase figure for the electronics and software retail sector as a whole by about 20 percent in New York City, statistics show.
Using sales figures for a variety of retailers, the average purchase at a typical electronics/software retailer was estimated to be around $175 by the end of July, down from around $200 during the spring. While Apple stores have experience the same percentage of decline over the summer, purchase averages have remained consistently higher on average, around $227 for July.
Other products released during the spring may have helped keep the average up, but when iPad pre-orders were announced in March, average purchases at NYC Apple Stores spiked to a high of nearly $300, 30 percent higher than the segment as a whole at the time.