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Apple looking to hire blogger?

updated 10:30 am EDT, Wed October 6, 2010

Company seen courting tech writer

Apple may be interested in hiring a professional blogger, or some other form of PR worker atypical for the company, a sighting in Cupertino suggests. TechCrunch's mobile industry editor, Greg Kumparak, was reportedly seen meeting recently with three Apple employees at a restaurant called BJ's, located in front of the Apple campus. Early into the meal one of the Apple people gave Kumparak a folder with an Apple logo on it, thought to be a job offer packet.

Kumparak will only acknowledge that "a few inquiries have come my way in the past couple of days." TechCrunch chief Michael Arrington, meanwhile, says he hasn't heard of any offers to Kumparak, and that "we love him and he's a valued part of our team and wouldn't want him to leave." Despite the fact that his website was bought by Aol in recent days, Arrington insists that no one is in danger of a layoff.

Apple maintains a relatively distant relationship with the public and the press. Few opportunities are available for direct communication with people in the company, and only a select, favored group of individuals in the media -- such as David Pogue and Walt Mossberg -- are allowed in-depth access or early reviews. The pursuit of people like Kumparak could signify that Apple wants to establish a more cordial atmosphere.

by MacNN Staff




  1. Camelot

    Joined: Dec 1969


    Job Offer?

    I'm sorry, if you think that Apple routinely hand out job offer packets over lunch at BJ's you really don't have much of a clue. If he was offered a job it would be formally, in person, or paperwork sent via FedEx.

    That's not to say that he hasn't been offered a job (I have no idea, or interest, either way), just saying that you're wrong to assume an Apple-branded folder handed over in a brewpub was a job offer (I've personally received several Apple-branded folders over lunch with Apple reps, and none of them have ever been a job offer).

  1. vasic

    Joined: Dec 1969


    Lindsey Lohan Sighting!!!

    The article sounds like it's talking about Lindsey Lohan meeting Britney Spears and Paris Hilton at some West Hollywood coffee shop!

    Apple has been media darling for many years now, but some tech press is taking it to the next level, sounding like tabloid press. First there was that article about spotting Jobs and Eric Schmidt having coffee (with pictures, looking like they were taken by some paparazzo), now this...

  1. testudo

    Joined: Dec 1969


    please don't

    The one thing Apple doesn't need is c*** like this. In fact, Apple's like one of the only big companies that doesn't have a stupid-assed twitter feed, a facebook page, or some personal blog (so naughts!) telling us what a great company Apple is.

    All of which is odd, since Apple is one of those few companies with loyal followers who would have 16 billion twitter followers and 12 billion facebook friends and c*** like that.

    Like anyone would want to follow the twitter feed of General Electric or friend Kohler toilets on facebook.

  1. charlituna

    Joined: Dec 1969


    more likely

    If the meeting occurred at all, it wasn't a job but merely some specs material about something they are releasing or have released. Perhaps they have decided to add Techcrunch to the favored nations list along with Walt and David.

    Or maybe it was merely new paperwork to get on their media events invite list. Something that for some reason they need in actual paper, email won't work.

  1. beb

    Joined: Dec 1969


    I nominate!


    Could you possibly get a more nutso Apple fanatic that caters to the younger crowd?

  1. testudo

    Joined: Dec 1969


    Re: I nominate

    And why should Apple do this, if they've already got some supposedly s*** girl hawking them as a company? This way, when the s** tapes appear, Apple doesn't have to make apologies or whatnot.

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