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New Apple team sets out to produce HTML5 websites

updated 12:05 pm EDT, Wed September 29, 2010

iPhone, iPad support an important focus

Apple has assembled a "creative technology team" to produce HTML5 content for its website, a fresh job listing indicates. The company is specifically seeking a manager for the team, who will "be responsible for driving web-standard (HTML5) innovation that enhances and redefines the marketing of Apple's products and services to millions of consumers." The job should also involve "exploring opportunities with apple.com, email and mobile/multi-touch experiences on the iPhone and iPad."

Part of the team's work will center on creating prototypes of HTML5 pages to test ideas. AppleInsider notes that the company has been gradually rolling out the standard throughout more of its website during the past few months. Visitors can for instance compare Macs, get showtimes in the movie trailer section, or visit a promotional page showing off various concepts. Apple is one of the strongest proponents of HTML5, as the company's iOS devices are incapable of running the most popular alternative, Flash.






by MacNN Staff

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  1. testudo

    Joined: Dec 1969

    -1

    No!

    AppleInsider notes that the company has been gradually rolling out the standard throughout more of its website during the past few months.

    Nothing wrong with standards. Standards are good and all, right.

    Visitors can for instance compare Macs, get showtimes in the movie trailer section, or visit a promotional page showing off various concepts.

    And what part of the HTML5 standard states you need all this cruft and clutter? Oh, right, it doesn't. It's just another bunch of people thinking that since you CAN do something, you MUST do it. Whatever happened to good, easy, clean, simple web-sites? Why do we need whiz-bang this and whacked-out that? You could compare macs without HTML5. It would be easy. It's just HTML5 allows them to add all sorts of stuff you can overuse until you end up looking like, well, MacNN. (And that's MacNN without an ad-blocker and with Flash. Now that is scary, people!).


    Apple is one of the strongest proponents of HTML5, as the company's iOS devices are incapable of running the most popular alternative, Flash.

    And, just to point it out again, HTML5 has nothing to do with the above, and, in fact, has nothing to do with Flash. Flash is not an 'alternative'. It's an option. You can have an HTML5 web-site that utilizes flash. Just like you can have a good web sites that use Flash but not HTML5.

  1. _Rick_V_

    Joined: Dec 1969

    +1

    @ testudo

    Don't worry, be happy!

    Since when have you ever seen any Apple page that wasn't esthetically gorgeous? Apple pages are consistently viewed as the smart, right way to build pages. I wish more sites modeled theirs after Apple's.

    So, I don't think you need to worry that they're going to be adding a lot of bells and whistles just for the sake of it.

  1. testudo

    Joined: Dec 1969

    -2

    Re: @testudo

    Since when have you ever seen any Apple page that wasn't esthetically gorgeous? Apple pages are consistently viewed as the smart, right way to build pages. I wish more sites modeled theirs after Apple's.

    Gorgeous? Well, maybe. Easy to use? Not so much. Trying to find an apple store, apparently the one tab you shouldn't click on is "Store" (which seems so obvious to me I keep doing it). And the stupid navigation thing at the top of the store is just more "Look, we're kind of doing a cover flow thing, sort of!" type of thing than anything at all helpful. And it would be nice if it weren't slow, as well (maybe it's just the time of day).

    And I, for some reason, have never been able to get the stupid web site to tell me my current applecare registrations in anything that is a reasonable manner. You'd think there'd be an easy way to just log in and see that. Everytime I did it, it seemed only available once I submitted or went through the process of a claim. Then again, haven't done that in a while since all my macs are past 3 years old. Would get a new one, too bad nothing Apple offers meets my needs.

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