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2011 iPad sales could reach 21 million, says analyst

updated 09:40 am EDT, Thu September 23, 2010

Numbers stand to dwarf Mac

Piper Jaffray analyst Gene Munster has substantially raised his iPad forecast for 2011, pushing it from 14.5 million to 21 million. Such is the tablet's success that it's in a position to outsell the Mac, the analyst argues. "We believe the iPad represents a meaningful product category for Apple as a secondary computing device for those who already have a primary computer, a primary device for those who could not previously afford a Mac, and the first Apple product that will be a success in the enterprise," he says.

Several factors are said to be aiding the device, including early popularity with enterprise, which could become the largest driver of shipments. As far back as June, Munster notes, Apple revealed that over 50 percent of the Fortune 100 were testing or deploying the iPad. The device is also said to be gaining accessibility with the public, for instance through better supply and expanded Best Buy sales.

In recent weeks Apple has expanded the iPad's reach to several more regions, including China and five Latin American countries. Because of how "price-sensitive" the markets are, Munster suggests that the iPad is likely to be used by some people there as a cheaper alternative to a Mac, instead of a complement to one. A 16GB Wi-Fi iPad costs several hundred dollars less than the cheapest MacBook.

Munster observes that Apple should control 94 percent of the global tablet market in 2010, taking up an estimated 10.7 million out of 11.3 million in industry sales. Competition is thought to be coming, though, in the form of the Android 3.0 platform, which should be designed with tablets in mind. Piper's official price target for Apple stock has meanwhile been raised to $390.

by MacNN Staff



  1. dynsight

    Joined: Dec 1969



    We have an iPad, and it is a remarkable device. My wife uses it primarily.

    But there is no way to easily print from inside Apps! In order to make this useful, there needs to be a way to print to commonly used printers.

    I do understand that there are issues with print drivers, available space, etc... but if you have have e-tickets or directions mailed to you, you should be able to print out from your iPad (and not having to use a third party app).

    Sorry, just a pet Peeve

  1. testudo

    Joined: Dec 1969


    Re: Printing

    Did you miss the AirPrint announcement for iOS 4.2?

  1. Bobfozz

    Joined: Dec 1969


    interesting sales numbers

    While this guy's numbers have been way off in the past... it's intriguing to HEAR this after all the pundits (esp. on the MS side) saw this iPad thing as foolish--not really understanding that it is a new category and that others would dream up "undreamed of" reasons for using one. Someone pointed out the other day the "lack of innovation" from the other side. These people carp about Apple, the iPad (and even made fun of the name)... and then they follow Apple. Do these folks understand the meaning of the word "idiots."

  1. Constable Odo

    Joined: Dec 1969


    I could understand tech people saying that

    it wouldn't replace a notebook or something, but when they said the iPad was just totally useless, it really puzzled me. I guess it has to do with tech-smart people not liking easy-to-use devices. Since the iPad is basically a scaled-up Touch and the Touch has proven very popular, so why would the iPad be considered useless when it can run thousands of apps.

    Whatever. The iPad seems to be a successful product to consumers, Apple is making a fortune from it and rival companies are scrambling to catch up. I guess that says it all.

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