AAPL Stock: 117.81 ( -0.22 )

Printed from

Hasselblad outs H4D-31 and CFV-50, preps 200MP cam for 2011

updated 11:25 am EDT, Wed September 22, 2010

Hasselblad unveils 3 camera systems at Photokina

Hasselblad swept through a series of new medium format camera systems at the Photokina show along with a tease of a 200-megapixel camera next year. The H4D-31 is one of the company's cheapest ever complete cameras and shoots at 31 megapixels while still sharing all the features of the larger models, including the off-center focusing adjustment that defines the H4D line. It will cost 9,995 euros ($13,416) with either an 80mm prime lens or a CF-mount lens adapter to use existing Hasselblad optics.

Also on tap is a special Ferrari Edition of the H4D system. Hasselblad hasn't provided specifications, but it will come in a rosso fuoco color new to Ferrari itself. Much like the Ferrari Enzo, just 499 models will be made and don't have a publicly listed price.

Those using the V-system cameras can now add the CFV-50 digital back. It captures at its namesake 50 megapixelss and autocorrects for barrel distortion, chromatic aberration, vignetting and other effects that a film system wouldn't catch. It costs 11,990 euros ($16,094).

The 200-megapixel camera is actually an extension of Hasselblad's existing technology, the company said. Company product development lead Peter Stig-Nielsen explained to CNET and others at Photokina that it would be an improvement of the H4D-50 Multi Shot that moves the pixels just half a step away versus the full shifts of today but produces four times as many pixels. Moving to the higher resolution is demanding enough that Hasselblad is introducing two new lenses, a 50mm f3.5 lens (2,999 euros or $4,006) and a 120mm f4 macro (3,420 euros or $4,570), with enough optical quality to guarantee sharpness to the very edge of the lens.

Shipments of the new flagship will start in early 2011 and should see the H4D-50 Multi Shot upgradeable to the new approach.


H4D Ferrari Edition


by MacNN Staff



  1. bluejammm

    Joined: Dec 1969



    Every Ferrari should come with one.

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented