updated 04:25 pm EDT, Tue September 21, 2010
Integration launched without Facebook's consent
Apple and Facebook were in discussions for 18 months or more before the launch of Ping, according to a source described as familiar with the talks. For a very brief time after the service's debut, Ping contained Facebook links, even though Apple did not have the necessary permission. Facebook subsequently blocked Ping, although Apple CEO Steve Jobs has claimed the links were omitted because of "onerous terms" being demanded.
Facebook is now thought to be an increasingly difficult company to partner with. "Working with Facebook as a large company is challenging at this stage, very similar to mid-late-90s Microsoft," a Silicon Valley veteran comments. The company is said to be cooperative with some startups, but potentially demanding and even rough when faced with other large corporations.
Beyond cutting off Ping, Facebook has for instance prevented Twitter from establishing hooks, and developed a rocky relationship with FarmVille creator Zynga.