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iPad newsstand has minimum of one company onboard

updated 05:20 pm EDT, Mon September 20, 2010

Hearst described as sympathetic

At least one company is willing to sell subscriptions through an iPad newsstand, Apple is allegedly telling publishers. The information comes by way of an anonymous source, who suggests that Apple is using the claim to lure more content providers in. Other sources add that Hearst -- parent of magazines like Esquire, and newspapers like the San Francisco Chronicle -- has been more accommodating to Apple's plans than other major publishers.

The proposed newsstand is expected to be separate from the App Store, and similar to but not necessarily integrated with iBooks. It would allow people to automatically download paid subscription content, something not officially supported in present apps. Apple is also believed to be interested in making newsstand material more media-rich than is currently possible with iBooks.

Publishers are thought to be worried about surrendering control to Apple, for instance in the form of reduced subscriber data. While protecting privacy, such a policy could make it harder for publishers to market to customers, or sell spots to advertisers. Apple may also want to keep the 30 percent revenue cut it normally insists on, which could hurt the worth of the iPad for publishers and shoppers as compared to paper.






by MacNN Staff

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Comments

  1. dimmer

    Joined: Dec 1969

    +1

    Well

    Wouldn't you need at least one to have, well, anything?

  1. testudo

    Joined: Dec 1969

    +2

    yeah...

    The old "Well, I can't tell you who, but we've got one publisher on board. You don't want to be left out, do you? They'll take all your readers!" line. Works as well as the "Well, I've got 6 other people lined up to buy this, but make me an offer and it's yours" line, I'm sure.

    It would allow people to automatically download paid subscription content, something not officially supported in present apps.

    Doesn't Zinio let you do this?

    Apple is also believed to be interested in making newsstand material more media-rich than is currently possible with iBooks.

    Well, if that means "We want them to stick in video - people love video!" then count me out. Newspapers and magazines are about in-depth writing. If I wanted to watch video, I'd go to some lame 'news' site and watch useless stuff there.

    Unless you're one of those losers into keeping up with the latest 'celebrity' doings by reading People/Us/etc, then you should be stuck watching video and hearing those irritating 'reporters' discuss someone who's done so little to deserve the attention they receive.

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