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Best Buy CEO: death of notebooks is "greatly exaggerated"

updated 07:55 pm EDT, Fri September 17, 2010

Best Buy CEO backtracks on iPad killing notebooks

Best Buy chief Brian Dunn tonight reversed course on claims that the iPad cut notebook sales in half at his stores. In a statement, he did see "shifts in consumption patterns" towards the Apple tablet but characterized it more as an "incremental opportunity" than the market redefining shift it was first thought to be. He didn't accuse the WSJ of misquoting him but likened his view on notebooks to Mark Twain's after the legendary false obituary.

"The reports of the demise of these devices are grossly exaggerated," Dunn said.

The new attitude changes the cast of an earlier Morgan Stanley report that had referred to Dunn's earlier remarks as evidence, but it doesn't necessarily alter views that the iPad is taking away sales of traditional portables, especially netbooks. NPD data showed notebook sales growth having dropped rapidly in the US since the iPad's April launch and having swung to a decline by August.

Apple's hardware isn't necessarily the only factor, as economic worries may have curbed spending. Netbooks have also been slow to see large performance boosts and have given their owners few reasons to buy upgrades.

by MacNN Staff



  1. facebook_Justin

    Via Facebook

    Joined: Sep 2010


    comment title

    As much as I love Apple, that's extremely true. Anyone that thinks an iPad is a replacement for a computer is a moron, and anyone that thinks an iPad rip off is a replacement for a computer is an even bigger moron. The only exception is if that computer is running Windows. An iPad is surely better then any Windows PC.

  1. CarlRJ

    Joined: Dec 1969



    If I read correctly, he said the iPad had cut into notebook sales "up to" 50% in "some" stores, meaning it could have been 2 out of 100 stores, one month, that saw a 50% drop... but the press likes a headline, so it became something more like "50% drop across the board, all the time" in the first paragraphs of stories on some sites.

  1. macnnoel

    Joined: Dec 1969



    We don't really know what's news, so we're making sh*** up as we go along--

    If your cat is bored and needs a part time job as a journalist, please contact us at

  1. SMacSteve

    Joined: Dec 1969



    Brian Dunn is a moron.

  1. macnnoel

    Joined: Dec 1969



    moronic acts gets attention-

  1. DA360

    Joined: Dec 1969


    Great on-the-go device but no MacBook replacement.

    I think the iPad is great for on the go browsing, and to me is more convent to carry for basic trips than the MacBook. However, there's many things you can't do on it. Like Photoshop, Autocad, and whatnot.

    Personally, they have two very different usages.

    However, I DO see the iPad hurting sales for people who just use their laptop for "casual" web browsing, email, etc.

  1. CmdrGampu

    Joined: Dec 1969


    agreed with DA360 on browsing

    The iPad can't even handle serious web browsing (as opposed to "casual"). I know the snobs like to rag on netbooks, but when I get to work, I fire mine up and restart Safari, Firefox and Chrome with about 22 tabs open between them. Some sites don't like Safari, hence the other browsers. I wouldn't want to try that on an iPad. Switching between "tabs" in Mobile Safari takes time and switching between browsers even more time as re-launching a browser with previously opened tabs requires everything to be reloaded in every tab. A netbook may be slow at individual tasks compared with an iPad, but actual, real pre-emptive multitasking is a major advantage if you do more than one thing at a time. Even the limited multitasking of iOS 4.2 won't change that.

  1. iphonerulez

    Joined: Dec 1969


    Steve Ballmer called up and threatened

    him. The Best Buy CEO would have to watch Ballmer do the Monkey Dance for an hour. Dunn obviously did not want to watch that and backtracked all his earlier statements. I'm dead sure had calls from PC vendors and Microsoft to shut the h*** up and stop sucking up to Steve Jobs.

  1. wrenchy

    Joined: Dec 1969



    iDiots. Clowns believe anything you read.

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