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O2 slashes data caps for iPad broadband plans

updated 06:15 pm EDT, Fri September 17, 2010

£15 plan now only offers 2GB instead of 3GB


O2 has informed many of its UK customers that the company's iPad broadband plans have been modified with lower data caps. When the device was first launched, O2 allowed subscribers to use 3GB of data for £15/month or 500MB of data for £2/day. The monthly plan has been dropped to a 2GB allowance, while the daily option only offers 200MB of usage.

The company has offended some customers by suggesting the initial data caps were merely a "promotional" offering available for a limited time. According to the blog The Hodge, O2 never informed buyers that the listed prices were only intended to serve as a limited promotion.

Despite the unfavorable differences with the new plans, O2 never tied the data packages to a long-term contract. Subscribers can feel free to drop the service at any time, although the higher data caps may have played an important role in pushing customers to upgrade to the 3G model.

Users can easily swap the O2 micro-SIM card for that of an alternative carrier, such as Orange or Vodafone. Orange still offers a 3GB monthly allowance for £15/month, along with a 10GB plan for £25/month, while Vodafone provides a 5GB option for £25.


by MacNN Staff

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Comments

  1. ourstanley

    Fresh-Faced Recruit

    Joined: Sep 2010

    0

    Don't forget 3!

    They offer iPad data plans as well -

    on Pay Monthly (rolling contract)
    1Gb for £7.50 or
    10Gb for £15 or

    on Pay As You Go
    1Gb for £10/30days or
    3Gb for £20/90days

  1. bjojade

    Fresh-Faced Recruit

    Joined: Jun 2007

    0

    Ouch.

    All of this bait and switch by the carriers. And Apple is right in the middle. Not as bad as AT&T's plan change though. They changed their offerings after the FIRST month. You were told you could get unlimited data and turn it on and off at will, but then at the end of the first month, they said, oh wait, we're changing the game. You can still turn it on and off, but if you turn it off, you can only turn it back on to a 2gb plan. Yeah, that sound fair.

  1. shawnde

    Fresh-Faced Recruit

    Joined: Apr 2008

    0

    Yeah ...

    I guess they figured out that people ACTUALLY USE their data plans that THEY PAY FOR !!! What were they thinking? How dare they do that?

    " I mean we told them an imaginary number, but never thought they had the gall to actually cross that line ....

    Stupid, greedy customers ....

    Next time, we'll make sure they just pay us £15/month just because we're good-looking "

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