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Yahoo CEO criticizes Apple's 'obnoxious control' of content

updated 11:40 am EDT, Thu September 16, 2010

Current state can't last, says exec

Apple "has this obnoxious control" over what ads and content can show on some of its hardware, says Yahoo's Carol Bartz. The CEO criticizes Apple in a new Wall Street Journal interview, taking the company to task for iAd and App Store restrictions which limit many aspects of what can appear on iOS devices. Until recently, companies like Google were officially blocked from mobile advertising, if not in practice.

The situation "won't last," says Bartz, reportedly suggesting that advertisers don't like being told how their ads should look. At present Apple has a heavy hand in the creation of iAds; even when development is eventually turned over to marketers, the company will still have guidelines in place to ensure a consistent aesthetic, regardless of whether or not it matches an advertiser's intentions. Yahoo, meanwhile, is said to be pursuing new ad formats of its own, though whether iOS is involved is unmentioned.

Taking a more positive tone, Bartz also cites Apple as an example of how to turn a failing company around. Apple's market cap was "dead A flat" for years after Steve Jobs returned as CEO, Bartz observes. "You don't come in and do fairy dust. You upgrade technology, you see what drives engagement," she says.

by MacNN Staff



  1. Constable Odo

    Joined: Dec 1969


    It's amazing how a company like Yahoo

    has the gall to tell Apple how to operate or even concern itself about Apple's policies. They need to be more concerned about running their own business. First of all, there is the choice of the advertisers to not choose to put ads on Apple devices. Second of all, Apple may learn what works and what doesn't work and over time change it attitudes on control of ads. It would seem that Apple is trying to present ads consistently to users and I don't see what is the problem with that. Every company has their own ways of doing business and Apple is no exception. These sub-par companies that are critical of Apple's "walled garden" should show by example of how their methods are that much better than Apple's methods.

  1. starwarrior

    Joined: Dec 1969


    She is just another talking head

    To dumb to engage.

  1. urapns2

    Joined: Dec 1969



    It took her departure for AutoDesk to deliver a Mac version of AutoCad...she's simply pointing away from Yahoo since there is nothing positive happening there.

  1. Feathers

    Joined: Dec 1969


    Qualified? Can't last?

    Well, there's no-one better qualified to talk about being obnoxious! Carly Fiorina, Meg Whitman and Carol Bartz. What is it with these silicon valley "can'ts"?

  1. Pilsner6910

    Joined: Dec 1969


    ummm YEAH

    Id rather see Apple put restrictions on ads because id rather not see a bunch of c*** advertising on my devices. Quality always COUNTS at Apple!!!

  1. aquapaddler

    Joined: Dec 1969


    Boo-hoo Yahoo

    I applaud Apple's thrust to create industry standards across the board from i-Ads to Flash. There is a reason Apple continues it's upward march. Perhaps Yahoo should take some lessons. Is there really a future for Yahoo? Have you seen you stock index Carol?

  1. boris_cleto

    Joined: Dec 1969


    As opposed to Yahoo!

    Which just has obnoxious content.

  1. pairof9s

    Joined: Dec 1969


    Agree Constable Odo

    How Yahoo!, a distant 2nd in its own category for years, can criticize Apple which leads in many areas most especially in media content devices, seems paradoxical. That it was "bought out" by Microsoft, a long time opponent of Apple and its business methods, only further validates the bias such comments have.

    As others have stated, once you've shown your business model to be more successful than Apple's, then perhaps you can merit comment...otherwise, it's just ivory tower thinking.


  1. bleee

    Joined: Dec 1969


    Go back to dismantling Yahoo and prepping it for t

    She should just go back to her office and find new ways to sell off Yahoo!...

  1. kerryb

    Joined: Dec 1969


    yet another one

    Was it just last week the CEO of (I think) Samsung told us how wrong Apple was with it's business plan. I know the company heads get ask questions comparing Apple to their "oranges" but do they always have to show how clueless they really are? Microsoft bought Yahoo because it could not afford Google. I suppose if asked about Google she would say they don't know what they are doing regarding advertising either.

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