AAPL Stock: 117.81 ( -0.22 )

Printed from

ABC, Nielsen iPad app offers first-ever live TV sync

updated 11:45 am EDT, Thu September 16, 2010

ABC My Generation iPad app 1st to sync live TV

ABC today put out the first mobile app known to sync directly with a live TV show. My Generation for the iPad (free, App Store) changes in real time with the TV show of the name through audio watermarking technology from Nielsen. By listening to cues from the show with the iPad's built-in mic, the app can provide background knowledge, polls and trivia games as the show progresses, without spoiling the rest of the episode.

As it's based on audio, the app can not only catch the show on its first airing but also through a DVR or even from an Internet source like ABC's website or iTunes.

Nielsen expects other networks to adopt the technology, known as the Media Sync Platform, sometime early in 2011. It's not known if other ABC shows will get similar treatment, or if Nielsen anticipates bringing TV show syncing to the iPhone or non-Apple platforms like Android. Apple chief Steve Jobs is the largest individual investor in ABC's parent company Disney and may have influence over what platforms the network supports. [via THR]

by MacNN Staff



Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented