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Google sees new iOS rules allowing AdMob ads

updated 01:10 pm EDT, Thu September 9, 2010

Google happy about revised iOS rules

Google has responded to the recently revised iOS developer terms, saying this allows choice in who devs can use to make money from advertising. With Google's AdMob ads now supported, the company welcomes the opportunity with open arms, saying competition will drive growth and innovation in mobile advertising.

The changes will also benefit users, developers and advertisers, Google reckons. There will be more free or inexpensive apps subsidized by ad dollars. Developers, meanwhile, will have added choice in selecting their advertising partner, adding flexibility, according to the search firm.

Before the new rules, Apple had worded its terms in a way that appeared to consciously exclude AdMob by preventing a common form of ads if run by a company for whom mobile ads wasn't its main business.

by MacNN Staff





  1. testudo

    Joined: Dec 1969



    But nothing in the change alters whether AdMob could be used, as AdMob was already being used and still could be used.

    What it might indicate is that AdMob may be able to gather more information than previously, which is what the previously worded rules prevented them from doing.

  1. Spacemoose

    Joined: Dec 1969


    They were always allowed to show ads

    They were always allowed to show ads. They weren't allowed to *mine personal data*.

    Of course, since Google relies on mining personal data, they raised a stink about Apple not letting them show ads.

    This was a lie, but it was taken as true by regulatory bodies. Those bodies started grumbling about Apple (their first warning before a smackdown), and Apple shied from the inevitable fight.

    Google wins.
    Apple doesn't really care.
    Users lose.

  1. bleee

    Joined: Dec 1969


    Apple should change the system...

    Apple should make it so that any app accessing personal information must ask for user consent just like it does for the location information. I'd like to see what the apps are sending back their developers about me.

  1. facebook_Justin

    Via Facebook

    Joined: Sep 2010


    comment title

    Good for Google, now lets just hope the developers have a bit of common sense and DON'T use any Google Advert networks. Use iAds please. At least there RELEVANT. A word Google couldn't understand if it kicked them in the face.

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