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Apple's Ping hits 1 million users in 48 hours

updated 08:15 pm EDT, Fri September 3, 2010

Ping at 1m as third of iTunes signs up

Apple tonight hit a milestone quickly as it reached over one million users of Ping within the first 48 hours of its going online. The tally represents a third of the three million that have downloaded iTunes 10. Internet Services VP Eddy Cue expected that number to grow much higher, as "many more people" are likely to download iTunes.

The adoption is very rapid for a fledgling social network and is helped mostly by Apple's existing user base. With over 160 million iTunes owners using credit cards and thus guaranteed to be attached to an Apple ID, Ping will require very little effort to get a significant portion of those users online. Customers also aren't always attached to a computer, as they can use an iPhone or iPod to check Ping.

It remains doubtful that Apple will compete with the largest of pure social networks. Facebook is now solidly in the lead at 500 million users. MySpace is also likely to be secure at 66 million users as of June, but it may have been dealt a blow in its struggling music efforts as Apple may create the social environment for music, even if it lacks any other component. Apple has acknowledged that the primary goal of Ping is music discovery and not direct competition, although it may have already outshadowed the similar Zune Social.

by MacNN Staff



  1. facebook_Donald

    Via Facebook

    Joined: Sep 2010


    Half the users are spammers

    From what I have seen, over half the users are spammers - it won't be a service I am sticking with for long unless Apple gets that sorted out very quickly.

    Comment buried. Show
  1. famalegoods129

    Joined: Dec 1969


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  1. boris_cleto

    Joined: Dec 1969



    Half the commenters here are spammers.

  1. cmoney

    Joined: Dec 1969



    "It remains doubtful that Apple will compete with the largest of pure social networks."

    Didn't realize Apple was trying to take on Facebook.

    Myspace? Sure but only since Myspace is pretty much just used by musicians trying to promo their work. If Ping can do the same but, hopefully it'll take over music promo duties.

  1. Fast iBook

    Joined: Dec 1969


    I signed up...

    Got tired of trying to post itunes links & people asking me what it is. ;)

    - A

  1. coffeetime

    Joined: Dec 1969



    Wonder if Microsoft planing to sue Apple for Ping? It sounds so much like Bing.

    Once a upon a time,
    Fing is Singing a Ding on her media Sling...

  1. Mac-a-Bayan

    Joined: Dec 1969



    So that means If Apple /Ping maintains that pace, in one month Ping would have reached 15 million, and by January of next year it would almost equaled mySpace with 60 million users. Apple would then need four more months (and that would mean almost a year) to break the 100 million mark. (Please do correct me if I'm wrong -- I'm not so good in Math!)

  1. wrenchy

    Joined: Dec 1969


    re: Interesting...

    >>> If Apple /Ping maintains that pace, ....


  1. testudo

    Joined: Dec 1969


    Re: interesting

    So that means If Apple /Ping maintains that pace,

    Whoops. There's your first mistake. There's no way Apple 'will keep that pace'. It may increase. it will more likely decrease. But it is unlikely to stay the same. No pace stays constant.

    The fact is, like facebook or myspace or twitter or any other so-called 'social media' sites, the total number of members/users is completely meaningless. The only number that means anything is the number of 'active' users. How many facebook users are actually updating their pages weekly? How many just use it to read a couple of other people's pages, and how many have one because, well, everyone else has one, so I thought I needed it, only to discover it is a complete waste of time and energy.

    The same goes to Ping. How anyone can be surprised there's enough Apple-heads to sign up to 'check it out'. But how many will stay with it, or decide they want to keep having their personal music history posted online? And how often will people log in to 'check out what Bill is listening to lately"?

  1. testudo

    Joined: Dec 1969


    Re: wah?

    "It remains doubtful that Apple will compete with the largest of pure social networks."

    Didn't realize Apple was trying to take on Facebook.

    Of course they are. Or did you think they just decided to start up their own facebook-like site just to pass music data around to various people?

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