updated 06:55 pm EDT, Wed September 1, 2010
Boxee says Box better, more open than new Apple TV
Boxee founder Avner Ronen today downplayed the risk from the new Apple TV to sales of its upcoming Boxee Box. He pointed out the simple advantage of 1080p versus Apple's 720p as well as the open nature of Boxee's platform. Since it has a web browser and can be extended with more formats and services, it's inherently more open than what the Apple TV offers, Ronen implied.
"We walked away feeling strongly confident about the space it left for Boxee to compete," he explained. "We have a different view of what users want in their living rooms. We are taking different paths to get there. The Boxee Box is going to be $100 more expensive than the Apple TV, but will give you the freedom to watch what you want."
Ronen disclaimed the point of view by noting that many Boxee staffers were Apple fans, although he didn't touch on whether he thought it might be possible to hack the new model to implement the Boxee front-end that was possible on the outgoing model. The new Apple TV uses an ARM-based A4 chip and is believed to run on a heavily modified version of iOS that would prevent a direct conversion.
The Boxee Box is being developed with help from D-Link and should reach stores by November for $199.