toggle

AAPL Stock: 524.94 ( + 5.93 )

Printed from http://www.macnn.com

Apple live stream a dry run for streaming iTunes to iOS?

updated 10:50 am EDT, Wed September 1, 2010

Apple using iPod event as test for NC data center

Apple's decision to stream its event live is actually a cover for a test of eventual iTunes streaming, a rumor asserted today. The first-ever Apple stream in eight years is reported by Apple contacts to be a practice run for the North Carolina data center to see how well it copes with a heavy traffic load streaming to iOS devices. Cult of Mac speculates that the Maiden-based facility might be used for 99-cent iTunes TV rentals that would be unveiled at today's event.

The use of the streaming for practice would explain Apple's decision to limit the stream to some of its own hardware. Although the stream is using an HTML5-based HTTP Live Streaming feature that Apple says is based on open standards, it isn't using a completely universal approach that would allow other web browsers and devices to work. Some of the reasons may be technical, as it partly depends on frameworks found only in QuickTime X and iOS 3/4 that haven't been ported to Windows or elsewhere but which could be useful for massive-scale streaming. Unlike pure HTML5, it can more easily adapt the bitrate to sustain playback on slower connections.

A fully cloud-based iTunes may not happen until next year, by which point the data center will be complete. The test could regardless signal Apple's intent to head off competition from not just video streaming incumbents like Amazon, Hulu and Netflix but also from Google's upcoming music service, which could give Android users an advantage through a built-in, on-demand way to access songs without a separate app.

Video services are most likely to be needed in the short term for an iOS-based Apple TV that some believe may show at today's event. In the long term, it could reduce the need for large amounts of flash memory on iPads, iPhones and iPods.




by MacNN Staff

toggle

Comments

  1. MyRightEye

    Joined: Dec 1969

    +4

    Wow...

    So I leave a comment on CNet, and it becomes a rumor... So that's how things really work...

  1. ATPTourFan

    Joined: Dec 1969

    0

    Plausible

    I would buy that. There aren't too many ways to simulate real-world live streaming at that scale. Better to test on a Free live steam, than know you're unprepared when you start charging for content.

  1. famalegoods129

    Joined: Dec 1969

    -4

    gfds

    Jordan six generations, store
    http://www.famalegoods.com


    HOT SELL Product Brand is below:
    ,nike shoes,air jordan shoes,nike s h o x shoes,gucci shoes ,true religion jeans, ed hardy jeans,coogi jeans,affliction jeans, Laguna Beach Jeans,ed hardy T-shirts,Coogi T-shirts,Christian Audigier T-shirts,Gucci T-shirts,Polo T-shirts,coach handbag,gucci handbag,prada handbag,chanel handbag .

    free shipping
    http://www.famalegoods.com

    New to Hong Kong : Winter Dress

    New era cap $9
    Air jordan(1-24)shoes $33
    Nike s h o x(R4,NZ,OZ,TL1,TL2,TL3) $33
    Handbags(Coach lv fendi d&g) $33
    Tshirts (Polo ,ed hardy,lacoste) $16
    Jean(True Religion,ed hardy,coogi) $30
    Sunglasses(Oakey,coach,gucci,Armaini) $12
    Bikini (Ed hardy,polo) $18


    Come back tomorrow for another Daily Dose of Style! Bookmark this page >>
    http://www.famalegoods.com

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Booqpad for iPad Air

Before we get rolling, I'll confess: I've never understood the purpose of cases like the Booqpad. If you've got a tablet, surely p ...

Linksys EA6900 AC Router

As 802.11ac networking begins to makes its way into more and more devices, you may find yourself considering an upgrade for your home ...

D-Link DIR-510L 802.11AC travel router

Having Internet access in hotels and other similar locations used to be a miasma of connectivity issues. If Wi-Fi was available, it wa ...

toggle

Most Commented