toggle

AAPL Stock: 102.03 ( + 0.97 )

Printed from http://www.macnn.com

NPD: music, not apps, dictating iPhone and iPod use

updated 02:20 pm EDT, Tue August 31, 2010

NPD says iPhone and iPod buys still about music

Despite stereotypes, music still the dominant factor in how iPhone and iPod touch owners use their devices, the NPD Group discovered. While "virtually all" have downloaded a free app at some point, 82 percent have been willing to pay for music; 56 percent have only ever bought songs from the store. When they search, most are looking for music and not apps.

Music sales have slowed down, NPD VP Russ Crupnick said, but apps have been a "distraction" and aren't taking away from a primary focus on music. The researchers did see money in apps, as 69 percent of those who hadn't bought an app were considering it, but most of the money remained in audio.

Apps have been considered a benchmark of the race between Android and iPhone, with Apple having both more apps and more successful developers where most Android apps are free. However, the new findings imply that many iPhone and particularly iPod touch buyers get their devices with music as at least a major factor.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Patriot Supersonic Rage XT 128GB USB drive

USB thumb drives are getting larger by the day, their growth speeding along with the availability and expansion of memory chips. But h ...

Autodesk Smoke 2015

Since May of this year, Autodesk has been shipping the highly anticipated update to its high-end post-production video editing suite, ...

Crucial MX100 256GB SATA-3 SSD

While the price-per-gigabyte ratio for magnetic platter-based hard drives can't be beat, the speed that a SSD brings to the table for ...

toggle

Most Commented