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Nintedo slashes DSi, DSi XL prices to counter iPod effect

updated 10:35 am EDT, Mon August 30, 2010

Nintendo DSi and DSi XL drop in price Sept 12

Nintendo this morning unveiled a surprise price cut to its gaming handhelds. Starting September 12, the DSi will drop $20 to $150 while the DSi XL will decrease by a similar amount, to $170. Pricing for the DS Lite will stay at the same $130.

The cut is partly to move the DSi line before it sets a 3DS ship date September 29 but has also come about a month after Nintendo revealed that DS sales had plunged in the past year. With Sony having much smaller market share and its own declines, the drop has been mostly credited to the iPhone and iPod touch, millions of which ship every quarter.

Even after the 3DS ships, both Apple devices will have faster hardware and will have significantly stronger game libraries. While Nintendo has the advantages of its own titles and key third parties, the iPhone and iPod library overwhelms DS titles. Combined, Nintendo's entire DS game lineup of the past six years includes 1,500 physical and online titles; with more than 250,000 iOS apps total, Apple saw 2,503 games submitted in July alone. Its store also has the advantage of much lower pricing -- often a quarter of the $30 to 40 Nintendo asks for some games -- as well as a significantly more advanced interface and at least 8GB of storage. Nintendo is forced to save to small amounts of internal memory and SD cards.

A September 12 price drop could help create a much needed price gap that keeps some gamers onboard with Nintendo less than two weeks after Apple's September 1 music event likely brings a new iPod touch.

by MacNN Staff



  1. RoosterJuice

    Joined: Dec 1969


    Sorry nintendo

    People are sick of paying $30 for a game you play on a 3" screen.

  1. iphonerulez

    Joined: Dec 1969


    Those devices are going to be seriously

    challenged by the latest iPod Touch with Retina Display and FaceTime. Add in some cloud storage and streaming media and that will be enough to give Nintendo sales fits even with the price drop. App Store game titles show no signs of slowing down which makes game offerings far exceeding what the DS can offer users. I'm not declaring the DS platform dead or anything. I'm just saying that Apple's iOS platform offers so much more versatility despite the hardware being initially more expensive. Just buying a few Nintendo games pumps up the price quickly and there are no free Nintendo DS games available.

  1. B9bot

    Joined: Dec 1969


    I thought Nintendo said the iPod/iPhone wasn't a f

    Funny I remember when Nintendo said that the iPod and iPhone won't have any effect on there products, Wrong again!

  1. JeffHarris

    Joined: Dec 1969


    But, but, but...

    Real games can't be played on a device with no physical buttons!

    Obviously, the game and interface designers of iOS games are proving that myth wrong.

    Touch, accelerometer and gyroscope dependent controls add entirely new ways to play. Since iOS game controlling schemes are software based, it's really up to the ingenuity and creativity of the game developers to improve the way gamers interact. It will only improve with time.

  1. joecab

    Joined: Dec 1969


    I'm sticking with Nintendo

    I still like Nintendo for their exclusives. I intend to keep buying DSes as well as iPhones.

    But I am reaallllly curious to see what it'll take for them to change their mind and bring those games to other hardware platforms. They say they never will, but things are changing faster than they care to admit. Anyone know what their hardware/software revenue breakdown is?

  1. testudo

    Joined: Dec 1969


    Re: Those devices are going to be seriously

    Those devices are going to be seriously...challenged by the latest iPod Touch with Retina Display and FaceTime.

    Wow, that would be challenging. That's assuming, of course, Apple puts all that in the latest iPod.

    I seem to recall last year at this time it was fait accompli that the iPod Touch was getting a camera. Everyone knew it to be true. And then, no camera.

    BTW, FaceTime is an overhyped extension of 'oooh, video conferencing' that very few actually use (be it on computers or idevices). In the days of social media, people don't do one-on-one as much. And the commercials just make it so blech.

  1. Grendelmon

    Joined: Dec 1969


    Game lineup vs. Apps

    For the sake of numbers, yes 2,500+ is a larger selection of game Apps than Nintendo's 1,500 titles. But beyond that, the comparison is weak at best. I realize that not all 1,500 titles are worth the money, but I have to believe there are far more quality titles in Nintendo's lineup than the huge collection of ADHD Apps written by Joe Bob in his basement. Come on, show me a game App that can match up with quality and replayability such as Zelda, Metroid, etc? The App Store's titles are great for little more than waiting for the guy in front of you to finish ordering his quarter pounder with cheese.

  1. CmdrGampu

    Joined: Dec 1969


    Re: testudo

    Do you think Apple is going to hold the iPod touch back forever? It's almost certain they didn't let the touch have a camera last year in part to help differentiate it from the iPhone. But now that the iPhone 4 has two cameras, there's no reason Apple should keep the touch from getting just one.

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