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Korea's KT guns after iPad, Galaxy Tab with Identity Tab

updated 10:55 am EDT, Mon August 30, 2010

KT Identity Tab preempts Apple and Samsung tablets

Korean cell carrier KT today upended the tablet market in its home country by launching its own model both ahead of Apple and Samsung. The Identity Tab is a seven-inch Android 2.2 tablet, much like the Galaxy Tab, but is aimed distinctly at Koreans signing on to its service. It comes with a DMB TV tuner for over-the-air digital video in the country and, when attached to KT, arrives with a WiBro (WiMAX) card for 4G, albeit likely for sharing data from a nearby computer.

The tablet has just 8GB of storage built-in versus the 16GB of the iPad and Galaxy Tab, and uses a slower 1GHz Snapdragon chip. However, it comes with a three-megapixel camera on the back and an SD card slot to load in photos or expand the built-in storage.

KT is already shipping the Identity Tab today and sells it for $250 as a stand-alone device, but those willing to link themselves to the carrier can get it for free with a $22 monthly 4G plan with a 50GB cap.

Its launch may not create immediate pressure on Apple or Samsung, both of which have the scale to overwhelm KT's in-house device, but come as neither has had their devices officially launched in the Asian state. The iPad is now cleared for use in South Korea but doesn't yet have an official launch timeframe, while Samsung won't have even unveiled the Galaxy Tab until IFA starts on Thursday. [via Today Korea]

by MacNN Staff



  1. rytc

    Joined: Dec 1969



    It's this sort of 3rd party product that will result in Android becoming the de facto tablet and Phone, Apple is repeating its past mistake and becoming a niche player in markets it created.

  1. JuanGuapo

    Joined: Dec 1969


    We will fight the iPad...

    ...with something that looks almost exactly like the iPad!

  1. space-e

    Joined: Dec 1969



    More HOT young Korean women!!!

  1. gmsquires

    Joined: Dec 1969


    Reading too much of bozo anal-ists garbage

    @ rytc Apple is not repeating the same mistake with the iPad and IOS that happened with Windows and the computers that ran them. You are listening too much to bozo analysts. There have been numerous postings from reliable people to totally debunk this. This is a totally different situation. True. Android may become the predominant OS on tablets or smart phones, only because you have multiple companies putting out similar products. This is to be expected. That doesn't mean Apple is DOOMED. Market share and margin are two separate things/issues. What good is it when you are a comodity and making "2 cents" per item even though you may have millions of them produced vs making milions and making a resonable profit? Besides the situation with the iPad is more similar to the iPod and MP3 players not PC's.

    Apple will do just fine. They aren't in the "race to the bottom comodity market" that all of these other companies want to play in. Quality and support matters.

  1. Foe Hammer

    Joined: Dec 1969


    It's All About HALF ...

    ... Half the price
    ... Half the size
    ... Half the memory
    ... Half the "me too"
    ... Half-fast (and you heard that right)

  1. alexkhan

    Joined: Dec 1969


    Profit is What Matters

    Apple's market share of the global cellphone market is only 3%. We're talking ALL cellphones now, not just the smartphone market. Apple's share of the profits (EBIT - earnings before interest and taxes) is 48%. What does Google make? How about the generic Droid phone makers? Nokia, although selling nearly a 100 million phones per year than Apple, has a profit share of only 22%. RIM is at 17%, Samsung is at 10%, Motorola at 2% and Sony/Ericsson at 1%. LG actually lost money the last quarter with their phone business. Now, whose position would you rather be in? What's the point of selling millions and millions if you're only making pennies (figuratively speaking) on each one?

  1. Jonathan-Tanya

    Joined: Dec 1969


    He didn't say apple was doomed

    He said they are repeating their same mistakes, which they are.

    What they are doing, is rather than grabbing the mainstream of the market, is they are being cornered into a high end niche.

    Now, if that's what you want - then great.

    If you were expecting something other to happen - that wasn't possible without licensing iOS.

    And Apple isn't going to do that, its as simple as that - the rest of the market has to use Android or something like it, they don't have any choice in the matter, thanks to Apple.

  1. Jonathan-Tanya

    Joined: Dec 1969


    profit margins on software are incredible

    Those of you worried about profit margins, profit margins on licenses for software are rather high - no manufacturing costs.

    That is the licensing model Apple turned down.

    Yes, they currently have a high margin on their hardware products, but that will never be as high margin as software.

    And Apple doesn't control the manufacturing, so that is a weak spot, in the future. Samsungs of the world can ignore apple, if their own Android business becomes profitable enough.

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