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Apple event to focus on iTunes discovery, 60-second samples?

updated 06:25 pm EDT, Mon August 30, 2010

iTunes to catch up to Pandora in samples, more

Apple's September 1 event may have a significant focus on discovering new music in iTunes, tips hinted on Monday. One of the major components of the event will focus on the "music discovery experience." The CNET tips didn't provide many clues, but the simple act of doubling song samples to a full minute is suspected to be one.

Most stores have settled on 30-second samples, but Pandora's recommendation-based Internet radio offers minute-long excerpts. Longer samples have sometimes been point of contention for studios worried about incentives to try the rest, but fans of classical and electronic music have often complained that the current clip length isn't enough to properly sample long tracks.

It's unclear if the deal would be a broad, industry-wide shift that would affect Amazon or would be confined to Apple.

Earlier rumors have pointed to a proper iTunes web store or at least a web presence that would let visitors browse freely before having to jump to the iTunes app.

Apple has historically used a late summer or early fall music event to introduce a new version of iTunes and could use it for iTunes 10. Cloud-based services are still believed unlikely without licenses, but it could also focus on a level of independence with wireless syncing of basic content and possibly media.

Much of the attention in the event is still expected to focus on new iPods.

by MacNN Staff



  1. testudo

    Joined: Dec 1969



    Music discovery. Wow! Wait, isn't that what the genius bar is for?

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