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Arcade Fire debuts HTML5-based music video

updated 02:50 pm EDT, Mon August 30, 2010

Arcade Fire teams with Google on HTML5 video

Google on Monday partnered with the Canadian indie rock music band Arcade Fire to produce the first HTML5-based music video. The project, called The Wilderness Downtown, was overseen by writer and director Chris Milk. It's set to the band's "We Used to Wait" song and uses the standard to show Google Maps, a drawing tool and multiple windows that move around the screen.

The band, Google and Milk built the video to work best in Chrome, but anyone with an updated HTML5-compliant browser like Safari can see the same content. It may work in limited form with Android and iOS devices, although without a true windowed system they will likely miss some components.

Google's project is a minor wound to its recent partner Adobe, as a similar feature isn't likely to be feasible with Flash.

by MacNN Staff



  1. Tim_s

    Joined: Dec 1969



    I recommend that everyone try this out. It actually makes you think about yourself while watching.

  1. testudo

    Joined: Dec 1969


    Re: Beautiful

    It's a music video. who cares? Isn't the song what makes you think about yourself?

    And who wants to be depressed like that?

  1. facebook_Bruno

    Via Facebook

    Joined: Aug 2010


    Quite good actually

    Of course, it depends on your point of view (no pun intended or maybe just a little one here) but I atually think it's quite good (the song, the video, the experience) but hey! Who am I to disagree with anyone about musical taste?

  1. cmoney

    Joined: Dec 1969



    Did this work for anybody in Safari? Doesn't work here. Stops at 97% loading. Some standard that HTML 5 is.

  1. chirpy22

    Joined: Dec 1969



    Popup windows? Really?
    If you attempt to close one of those popup windows while playing be prepared for full browser breakdown. Very cool concept. Very poor execution. Could've used divs. Also, doesn't work well on small monitors.

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