AAPL Stock: 119.04 ( + 1.23 )

Printed from

USA Today deemphasizing print to focus on iPad, web

updated 02:25 pm EDT, Fri August 27, 2010

USA Today vows major shift to iPad and digital

USA Today today said it would undergo a major overhaul of its structure to shift attention away from print. Most of its focus will now be on formatting for digital, including the iPad app, other mobile devices, and the web. It now has a VP of Digital Development, Steve Kurtz, who will focus primarily on refining the paper for its digital side.

"This gets us ready for our next quarter-century," company President David Hunke said to the New York Times.

The newspaper will no longer have individual managing editors for its Life, Money, News and Sports sections, instead putting editors together in content groups. USA Today's moves should result in 130 lost jobs in the fall, although Hunke wouldn't say which areas were being cut.

A pronounced move to digital is unusual in the current industry. News Corp. is creating a digital-only paper, but it and other major publications have often tried to protect their newspaper businesses in spite of online content, whether through high prices or by establishing "paywalls" that limit access to content that in some cases was previously free. USA Today was the top newspaper in 2007 with 2.3 million subscribers, but it has plunged to 1.83 million as many have left, often for free online news.

by MacNN Staff



Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented