AAPL Stock: 118.03 ( -0.85 )

Printed from

Lenovo behind new motion-controlled Ebox gaming console

updated 08:20 am EDT, Fri August 27, 2010

Targeting casual gamers in Chinese market

Lenovo is giving financial backing and technical input into a motion-controlled gaming console being developed specifically for the Chinese market. According to China Daily, the Ebox will be manufactured and distributed by Beijing's eedoo Technology Ltd, a business arm of Lenovo. In addition to a rumored $10 million in funding, Lenovo has about 40 of its technical staff working on the project, which is set to take on the Xbox 360's Kinect in how it behaves.

In development for over two years, the Ebox is said to be targeting casual gamers with its camera-based, motion controlled interface. Sixteen global game developers have reportedly signed contracts to provide content and thirty free titles to be bundled with the console when it ships in early 2011. The cost of the hardware would fall somewhere between the Wii and the Xbox 360, the latter of which retails for $300.

Eedoo expect sales to top one million units within the first two to three years on the market. However, the challenge for the company is to develop games with a Chinese cultural element that will help to foster more interest in the device at home.

The Xbox 360, which is manufactured in China, is not currently permitted for sale in China as gaming consoles have been banned from being imported since 2000. Microsoft is said to be in negotiations with Chinese government so that it can begin selling the 360 in China.

by MacNN Staff



Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented