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Rumors: iTunes at 99c per series per month, 3G iPod touch

updated 10:10 pm EDT, Fri August 27, 2010

iTunes TV rentals may cost 1 per series per month

Apple's proposed iTunes TV rentals could be cheaper still than originally thought if an unverified but notable rumor is true. Rather than charge 99 cents per episode, Cult of Mac claimed late Thursday that it would cost that amount per TV series per month. Under the model, a customer could watch every episode of four shows for $4 each month, or well under the $32 it would cost to buy the same content.

The terms may explain leaks of studio executives reportedly balking at Apple's prices, which CBS and NBC might see as too low. Apple would be counting on sheer volume making up for the prices. If successful, it would be a major blow to Hulu Plus and Netflix, which thrive on Internet TV viewing but charge a $10 flat rate for access to everything they have to offer.

Equally unusual is a claim that Apple may add 3G to the fourth-generation iPod touch. The plan is far from certain, but tipsters claimed that the company had been at least "strongly considering" mimicking the iPad's strategy on the much smaller device, AppleInsider said. Cost wasn't mentioned but could be a factor, as a 3G chipset would add significantly to a price that would normally be much lower.

Other details in the same leak back earlier leaks of a tiny touchscreen iPod nano that would have a Dock Connector. Most expect it to also have a clip, but whether it would have much in external controls beyond a remote hasn't been evident. A new version of iLife has been floated as a possibility, but Apple rarely ever touches on non-iTunes Mac software at its annual music event.

by MacNN Staff



  1. Lifeisabeach

    Joined: Dec 1969


    That might sell me

    For my money, simply renting a single show at 99 cents is too much. I expect to be able to buy it for that amount. I could live with renting for less, as what this article suggests may be happening, though honestly I'd rather buy it cheap and watch it at my convenience without the DRMed time frame restrictions for a rental. Realistically, there rarely are episodes of any show I'd watch more than once in the first place, and I'm sure that's true for most people. These studios just need to stop being so blasted stubborn.

  1. drumrobot

    Joined: Dec 1969


    A 3G iPod?

    Please... that goes in the 'OLED iPhone 4 screen/OLED iPad screen/Free 3G on the iPad' category. That's just wishful thinking.

  1. Paul Huang

    Joined: Dec 1969


    Good weapon against Verizon

    As Verizon picks up the iPhone 4, AT&T may trump Verizon by having the exclusive rights to the iPod 3G.

    Wishful thinking it might be, but we'll see in 72 hours.

  1. lamewing

    Joined: Dec 1969


    I would buy one

    If I could get a 3G iPod and just pay month to month without a contract, I would use Google Voice and Skype for my phone and texting uses...which really isn't that much anymore. I currently use my iPhone (now off contract!!!) mostly for internet use. It would be a great way for Apple to gather up even more of a customer base...especially kids whose folks don't want to be saddled with a contract.

    Having said that, it is pretty much wishful thinking. I guess I could do the same with an iPad or Android pad this fall.

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