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iPad to control tablet market through at least 2012

updated 11:45 am EDT, Wed August 25, 2010

Study shows Apple iPad keeping majority for years

The iPad should keep a majority hold on the tablet market for at least the next two years, iSuppli said in a new estimate today. Apple's slate should get 74.1 percent of the market in 2010 and is still predicted to hold on to a dominating 61.7 percent of the market by 2012. Such a lead would come even with the entire Windows tablet PC market in play as well as a wave of new challengers expected to hit in 2011.

Researchers made the call based both on Apple's existing sales as well as the historical pattern established by the iPhone. Although competitors reached the market as soon as the same year and have included signature phones like the T-Mobile G1 and Palm Pre, it wasn't until this year that phones like the Motorola Droid X could provide enough competition to Apple to pose a significant threat. Apple's advantage in tablets is even larger as it had only to face a weak Windows tablet market and will have had a near-monopoly for the larger part of 2010.

iPad competition will be ready this year as well and will include the Samsung Galaxy Tab and possibly RIM's BlackPad, but even HP's webOS tablet isn't due to ship until 2011. iSuppli's Rhoda Alexander added that many competitors might still have trouble, as Apple has the unique advantage of knowing the screen size and input it can work with. Others often have to optimize apps themselves as they will have different displays and other expectations.

Android tablets face the most difficult path as most so far just use an off-the-shelf Google interface and are unlikely to have a large number of tablet-sized apps; Apple may already have more than 25,000 and has creative apps for art and music that might not reach Google.

by MacNN Staff



  1. Bobfozz

    Joined: Dec 1969



    Competition is always good... but I really would like to see Apple win this for one main reason: originality. Their stuff isn't like anyone else's, even the early MS tablet. They have other advantages besides nice design (always).... iTunes, lots of apps, consistency across the line.

    This Google stuff has to work with a lot of different sizes, much fewer apps... and ultimately, "letting anyone in," which Apple chooses to avoid. Only haters object and that's because people give this minority press. And of course Eric Schmidt can say what he wants, but he "loved" Apple for "other reasons."

  1. Jonathan-Tanya

    Joined: Dec 1969


    The prediction is completely off base

    Apple will go to a minority share by 2011, and a very small minority by 2012.

    I don't know what this analyst is smoking, but they obviously can't see the big picture.

    The stats are actually showing that iPads go to Apple customers - iPhone and Mac owners. iPhones have a 20% marketshare in smartphones, Macs have a 5% share or so in computers. Once Android actually enters the market, those Android tablets will go to the non-Apple customers.

    Android tables are going to come from multiple top tier manufacturers, be released at every price point - including the ultra low end pricing.

    I don't wish this, the iPad is a great tablet, but Android will already be in the lead by 2011, and dominate in 2012.

  1. Jonathan-Tanya

    Joined: Dec 1969


    webOS and Blackpad, meh

    I have great respect for QNX, and RIM purchased them, is using that tech for the BlackPad, but I just don't think RIM or even HP, with the also excellent WebOS, can compete.

    Markets tend to want to stabilize on a standard - that would be iOS except for Apple's unbelievable decision not to license iOS and thus giveaway the market to someone else.

    So its going to be Android - the obvious choice, becomes the choice, 9 times out of 10.

  1. wrenchy

    Joined: Dec 1969


    re: The prediction is completely off base

    >> Apple will go to a minority share by 2011, and a very small minority by 2012.

    Yes, isn't that funny. Android has already won the tablet war and an Android tablet hasn't even been released yet. Ahhh the power of the Little Green Robot. Get's into your kitchen that little green guy doesn't he?

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