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Apple still debating native apps for iTV, says analyst

updated 09:35 am EDT, Wed August 25, 2010

Set-top might not run iPhone, iPad apps

There is still "some debate" at Apple as to what kind of apps the rumored Apple TV successor -- the iTV -- will run, according to sources quoted by Kaufman Bros. analyst Shaw Wu. The device is expected to run iOS, and use an ARM-based processor like the iPad and the iPhone 4. It should also support apps, but the company is said to be conflicted over allowing iPhone and/or iPad apps, or just ones meant for the iTV.

Wu suggests that universal access "makes a lot of sense," and could further boost iTV sales. Of particular interest to the analyst is gaming, since people might be able to play the App Store's popular low-cost casual games on a TV. As for a release date, supply chain and industry sources are said to hint that the iTV could ship during the holiday season, or else in the first half of 2011.

Also thought to make sense are expanded video rental options, namely in the form of TV shows. "Currently, many movies are available for rental on iTunes and we believe the ability to rent TV shows and other types of video content could help drive more volume and usage," says Wu. "We [Kaufman] view this development as positive not just for Apple TV, but the entire Apple ecosystem (iPhone, iPad, iPod touch, iTunes, Macs) as this increases their utility value."

by MacNN Staff



  1. testudo

    Joined: Dec 1969



    It's like he's in the room knowing what they're talking about! Which is odd, for you wouldn't think Apple would let someone with as public a forum as a stock analyst into the room to know what they're talking about...

  1. testudo

    Joined: Dec 1969



    Wouldn't there be issues running iOS apps on an iTV? I mean, every time Android is mentioned as a tablet OS, people keep posting how every app would need to be rewritten to fit on a new size screen. Isn't that the same thing here?????

  1. facebook_Thomas

    Via Facebook

    Joined: Aug 2010


    Testudo, now you are thinking

    Asude from your first post, the screen size is a valid question. And apple has an answer. Retina display.

    The iPads resolution is 4x3 which won't look good on today's wide screen tv's. The iPhones resolution is wide screen but would look chunky since it's lower then standard TV resolution but is doable

    However the retina displays resolution is perfect for HD tv's. Keep in mind tv's overscan to bring the images beyond the edges of the screen to make sure to fill them up but with apps that would be bad. The retina display resolution is just large enough to not go out side the sreen limits and have nice crisp text.

    I would also like apple to use an apps retina display settings when pixel doubled on the iPad. They would look so much better and save developers from making 3 versions of their apps. Old iPhone, iPhone 4, and iPad.

    The retina display iPhone 4 version could work both for iPad pixel double mode and itv.

  1. facebook_Thomas

    Via Facebook

    Joined: Aug 2010



    I meant aside not asude from your first post :-)

  1. stefbystef

    Joined: Dec 1969


    What Apps?

    Is this analyst kidding us? Apple is not dumb. they have something over 250.000 apps in the store that can be controlled with the iphone or iPod Touch via wifi. No need for infra cameras and c***. For those that don't own one, there should be a remote, with sensors, up down left right buttons, an OK button and Home button for exit.

  1. WiseWeasel

    Joined: Dec 1969



    Really? The guy actually thinks that Apple would allow iPhone and/or iPad apps to run on an A/iTV? I personally guarantee that is not going to happen. Trying to use an app built for a phone or tablet from a couch 10' away from your non-touch-screen TV is simply not going to work. Apps will obviously need to be rewritten for the form factor, and as for the type of app that we'll see, look no further than the apps people have made for this generation of jailbroken AppleTVs; things like simplified media playback, pizza ordering, and games made to be used from 10' away from the screen, the latter especially depending on whether they give us better input options than the minimal Apple remote.

  1. wrenchy

    Joined: Dec 1969


    Why bother?

    Google TV is coming.

    Lights out "iTV"

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