updated 09:35 am EDT, Wed August 25, 2010
Set-top might not run iPhone, iPad apps
There is still "some debate" at Apple as to what kind of apps the rumored Apple TV successor -- the iTV -- will run, according to sources quoted by Kaufman Bros. analyst Shaw Wu. The device is expected to run iOS, and use an ARM-based processor like the iPad and the iPhone 4. It should also support apps, but the company is said to be conflicted over allowing iPhone and/or iPad apps, or just ones meant for the iTV.
Wu suggests that universal access "makes a lot of sense," and could further boost iTV sales. Of particular interest to the analyst is gaming, since people might be able to play the App Store's popular low-cost casual games on a TV. As for a release date, supply chain and industry sources are said to hint that the iTV could ship during the holiday season, or else in the first half of 2011.
Also thought to make sense are expanded video rental options, namely in the form of TV shows. "Currently, many movies are available for rental on iTunes and we believe the ability to rent TV shows and other types of video content could help drive more volume and usage," says Wu. "We [Kaufman] view this development as positive not just for Apple TV, but the entire Apple ecosystem (iPhone, iPad, iPod touch, iTunes, Macs) as this increases their utility value."