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Apple refuses to allow iPhone in O2 green rankings

updated 11:05 am EDT, Wed August 25, 2010

Few other deivces to be excluded

Apple is not allowing the iPhone to be rated in a new environmental ranking scheme run by UK carrier O2, says The Guardian. Put together in partnership with a sustainability advisory group, Forum for the Future, the scheme rates phones based on the environmental impact of factors like manufacturing, packaging, energy efficiency and recyclability. Each device gets a score of zero to five based on 63 questions provided to manufacturers.

Several major manufacturers are participating in the rankings, including Nokia, Samsung and Sony Ericsson. In fact 93 percent of O2 devices should be covered, according to the carrier, making the omission of the iPhone more conspicuous. BlackBerry maker Research in Motion has promised to join the system next year.

An Apple spokeswoman has declined to say why the company would turn away from the O2 system. Instead the media is being directed to the company's internal environmental reports, which promote the iPhone as creating a minimal footprint. The approach has been criticized by groups like Greenpeace, which accuse Apple of not being transparent.

The top-rated phone on O2's list is the Sony Ericsson Elm, with a score of 4.3. This is largely because of its ability to substitute for several different devices, such as a camera, MP3 player and GPS unit. Several phones have tied for second place, with a score of 4; these include the Nokia 1800, Nokia 6700, Nokia C7, Samsung GT-S8500, Sony Ericsson Xperia X10 mini, Sony Ericsson Xperia X10 mini pro and Sony Ericsson Zylo.

by MacNN Staff



  1. JuanGuapo

    Joined: Dec 1969


    It's already on their Website!

    PVC-free handset
    PVC-free headphones
    PVC-free USB cable
    Bromine-free printed circuit boards
    Mercury-free LCD display
    Arsenic-free display glass
    Majority of packaging made from post-consumer recycled fiberboard and biobased materials
    Power adapter outperforms strictest global energy efficiency standards

  1. bjojade

    Joined: Dec 1969


    Could be the rankings are skewed.

    "The top-rated phone on O2's list is the Sony Ericsson Elm, with a score of 4.3. This is largely because of its ability to substitute for several different devices, such as a camera, MP3 player and GPS unit."

    Well, let's see. My iPhone can replace a lot more than that. It's a level, a flashlight, a f*** machine, a.... you get the point. It seems as though this ranking system doesn't make sense to Apple, as it's just a bunch of made up c*** to come up with a score of 1-5.

  1. Roger@MacNN

    Joined: Dec 1969


    Re: Skewed

    That's just it, if Apple HAD put the iPhone on the list, it might've been on top. But they didn't.

  1. testudo

    Joined: Dec 1969


    "not allowed"

    Did they not allow it, or did they just not answer the 63 questions?

  1. testudo

    Joined: Dec 1969


    Re: could the rankings be skewed

    How do you go from "My iPhone is better than that sony" to "the results are skewed"! Skewed against what? Do you find the numbers incorrect because they ignore some important aspects of green-ness? What product or information is skewed in the list? Do you think the Sony should be farther down, because it leaks radioactive material into the ground water when you use it, and that wasn't a factor they looked at?

    And you imply the results are skewed against the iPhone, when, in fact, as you point out, the survey actually takes such things as convergence in a device (an iPhone strong point) into account. So it would score high on that point for the same reason the Sony did.

  1. testudo

    Joined: Dec 1969


    Obvious, BTW

    It should be obvious that Apple wouldn't want to do this. Why not? Well, what's the benefit?

    If they're on the list, the best they could be is on top. If they are, that might help sell some iPhones. But the iPhone is already in demand, so it isn't going to sell many more than what they'd already be selling.

    However, if they're not on top, that could turn off more folks who were thinking of buying the iPhone than who would buy it because of it's green rating. Plus it might spur some radicals to start whining about how the iPhone is so ungreen and Apple should be better and if they don't fix it, they're going to run their boats out to see and block the ships carrying iPhones from landing (yeah, you can guess who those people are).

    Plus, this might be Apple's way of keeping their fanboy population around. If Apple were on the list, and weren't on top, who knows how many heads would explode from fuming over the concept that Apple wasn't the top of some list.

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