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Velocity ships first mainstream Android tablet in September

updated 12:15 pm EDT, Sat August 21, 2010

Velocity Micro Cruz Reader preorders go live

Velocity Micro committed itself to the world of tablets late on Friday by opening preorders for the Cruz Reader. The seven-inch Android 2.1 slate is now due to ship both online and to electronics stores in early September for $200. The wider-aspect Cruz Tablet ($300) and child oriented StoryPad ($150) are due to ship later the same month.

At seven inches, the Cruz Reader is intended both as an e-book device and as a general media player. It has just an 800x480 resolution like many regular-sized smartphones, but in a 4:3 ratio better suited to reading text. Velocity Micro also preloads Borders' bookstore app and promises access to about two million titles. It can handle 720p video and has about 4GB of storage on a microSD card.

While coming from a company best known for its custom gaming PCs, the Cruz Reader may be the first true mainstream, widely available Android tablet in the US. Excepting the clouded and limited availability of the Augen GenTouch78, Android has been virtually non-existent in the tablet space and won't have many of its major releases arrive until the fall or early 2011. Many, such as Notion Ink's Adam, have been delayed to implement optimized apps for the larger screen area.

Apple has been virtually uncontested in the relatively new touch-only tablet category. It now has near complete share both in the actual market and in mind share, as most customers are not only much more aware of the iPad but aren't conscious of alternatives that either exist or have yet to ship.

by MacNN Staff



  1. wfolta

    Joined: Dec 1969


    The photo is not real

    The top photo of the person using their finger on the screen is not real. Notice the shadow of their hand onto the illuminated screen. Not saying it's a fraud... just saying that the screen's been photoshopped into the photo of the device and may look much better than the real thing will offer.

  1. iphonerulez

    Joined: Dec 1969


    Apple's rumored 7" iPad may be just a way

    way for Apple to prevent any other rival tablet from getting traction. If the consumers are already in the Apple retail store, if they decide they want something a bit smaller and less expensive than the current iPad, then a 7" iPad may just fit the bill. It'll run the same same software as any other iOS device. I think it could be a smart move on Apple's part to fend off all comers. I would think that the 7" tablet could be $399, but then it would bump right into the iPod Touch territory. I don't know how Apple is going to realign the price of all those tablets, unless some of the lower model 9.7" iPads are dropped. I'm sure the iPod Touch will have to remain at $399 with dual cameras and a Retina Display. I'm not concerned about the price overlap, merely curious on how Apple will handle it.

  1. Fast iBook

    Joined: Dec 1969


    If real...

    If real, will be another embarrassingly paltry launch iXxx killer.

    - A

  1. nowwhatareyoulookingat

    Joined: Dec 1969


    wrong article title

    Using proper tense: "Velocity to ship first mainstream Android tablet in September"

    and 800x480 combined with 4:3 display = non-square pixels. It's like the worst of both sizes, as in, not a proper layout for viewing HD video [as people would look squished if they don't show black bands] and no extra pixels in the '3' dimension that makes a 4:3 display more useful for non-video things.

  1. Foe Hammer

    Joined: Dec 1969


    The Potential iPad/iPod Touch Overlap

    Perhaps Apple will resolve the conundrum with some deft naming. We've got the iPod Nano, on the smaller side, right? How about fusing the iPod/iPad line by calling the 7" iPad the "iPod Touch Giga?" Or just the "iPod Giga" or the "Touch Giga?" Or maybe take a cue from the line of Macs and go with "iPad Mini" (a name that's also a shout-out to the iPod Mini of old.) Of those, I'm kind of fond of the name "Touch Giga" as I'd rather buy a larger iPod Touch than a smaller iPad - even though it'd be the same product - as it sounds like you're getting something more as opposed to something less. And that's almost bordering on ironic since I have no problem accepting and buying a physically smaller iPod non-Touch like the Nano or the Shuffle.)

  1. Titanium Man

    Joined: Dec 1969


    Re: wrong article title

    Electronista messed up. Go to Velocity's website and it says the resolution is 800x600. The wide aspect Cruz Tablet is the one with reduced height. It's better to check the actual specs before spending a lot of time typing up a criticism and proving you can do math.

  1. SockRolid

    Joined: Dec 1969


    iPad 2 could kill this

    @ iphonerulez - Agree with all your points, but I think it's possible that all the rumors of a 7" iPad could have been incorrectly triggered by this device. The parts suppliers could easily have thought 'Looks like a 7" iPad, therefore it must be a 7" iPad.'

    @ iphonerulez - "the 7" tablet could be $399" Yes, but just think of the damage Apple could do to their competitors if the price of the low end 10" iPad 2.0 was dropped to $399 next Spring. There would be no need to release a 7" iPad at all.

    Or maybe Apple could do what they do with iPhones: keep last year's model around and drop its price by $100, then introduce the new iPad with new features and a better screen starting at $499. For example, the 2010 iPad could remain unchanged but drop down to $399. And the 2011 iPad (presumably with a high-rez screen but no FaceTime or cameras) could start at the same $499 and go on up. If you want FaceTime and cameras, they'll come on the $599 model. And if you want 3G, that'll be an extra $150 on all 2011 models.

    Apple could fight the low end competitors with the $399 price point. And they could use FaceTime as an exclusive feature for their high end models.

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