Giveaway: Bracketron Case If outdoor adventures are in your future this summer, enter to win a Bracketron Sport Case with Mount Strap from MacNN and keep that iPhone, iPod or other electronic device safe from the elements.      
toggle

AAPL Stock: 443.86 ( -10.88 )

http://www.macnn.com/articles/10/08/20/mcgraw.hilll.wiley.cengage.books.forthcoming/

Inkling adapts school textbooks for iPad

updated 03:50 pm EDT, Fri August 20, 2010

 

McGraw-Hilll, Wiley, Cengage books forthcoming


A new developer, Inkling, is bringing a variety of high-profile school textbooks to the iPad. The first four are from McGraw-Hill, and described as best-sellers in biology, economics, marketing and psychology; these should be available today, at an early cost of $3 per chapter or $70 for an entire book. In the near future prices should be hiked to $4 and $85, respectively.

In digital form the books have been enhanced with a number of multimedia elements, such as quizzes, video lectures and 3D models. Interface features make it possible to highlight text, access Google or Wikipedia, and create notes that can be shared with other students in real time. Inkling is noted to have signed deals with other major publishers, including Wiley and Cengage, although when their books might be released is unknown.

College textbooks have reportedly been slow to sell in the digital realm. The titles can still be expensive in spite of foregoing paper, and are dwarfed further by the cost of the hardware itself. Inkling founder Matt MacInnis, however, insists that there should be a "blossoming of touch-enabled tablets," which should drop their price over the next couple of years. "Our bet is that those tablets will change the way people consume content," the ex-Apple worker comments.






by MacNN Staff

Post tools:

TAGS :

 education, e-books, McGraw-Hill, iPad, iPad apps, Wiley, Cengage
toggle

Comments

  1. hayesk

    Professional Poster

    Joined: Sep 1999

    0

    UI enhancement

    Textbooks also need to come up with a good UI for studying. Textbooks aren't read cover to cover, and when you study, you often flip back and forth to several sections of the book, highlight portions, take notes, etc.

    The UI for doing that better be well implemented for sales of digital textbooks to really take off.

  1. malax

    Fresh-Faced Recruit

    Joined: Aug 2006

    +2

    Bzzzzz, try again

    Schools and students aren't interested in paying MORE for electronic version of books. Imagine what a flop iTunes would have been if they had debuted with albums priced at $20 each.

  1. wr11

    Dedicated MacNNer

    Joined: Feb 2001

    +3

    Whoa I had to double take that price

    Not rocket science - way way way too expensive.

  1. djbeta

    Fresh-Faced Recruit

    Joined: Jan 2004

    +3

    surprisingly..


    Those prices are probably discounts over what a student would pay!!!! Have you been to a college bookstore lately? The prices are ridiculous.

  1. umijin

    Fresh-Faced Recruit

    Joined: Jun 2004

    +1

    Not so expensive

    Actually, $70 is cheaper than a new textbook these days, particularly for biology texts. My students would go for a digital version, most likely.


    Yo - MacNN - What's up with not giving us a link to the company or original press release so we can see exactly what titles will be offered?

  1. trenchcoat77

    Fresh-Faced Recruit

    Joined: Aug 2003

    0

    Book in picture

    The book illustrated (The Micro Economy Today) sells for $109 in the print version (and that's a paperback.) So $70 is definitely cheaper. The main problem is that because of DRM, the student can no longer sell the used textbook after the semester. This adds up to many more sales for the publisher. The publishers could definitely decrease the costs of e-books quite a bit, and because of increased sales, maintain their profits.

  1. drbenru

    Fresh-Faced Recruit

    Joined: Jan 2007

    0

    Selling used version...

    For a lot of students buying a used book, or selling a used book at the end of the semester is not so much a desirable option as a necessity to rein in skyrocketing costs of education.

    The book industry should learn from the Music industry and realize that DRM does not equal more control but rather an increase in piracy.

    If you think electronic books are not doing so well just do a google search for any book title plus the keyword pdf. You'll see just how many books that are not officially sold electronically are already being traded in pdf format all over the place.

  1. facebook_Jingjing

    Via Facebook

    Joined: Aug 2010

    -4

    I wouldn't

    I wouldn't wanna know because if someone told me, then my future would change. You see.. it's kinda complex. In the future, I was not meant to know my future. So if I know, my future will change & things won't happen like they're supposed to. Thumbs up if you see what I mean XDcheap ghd straighteners

  1. facebook_Jingjing

    Via Facebook

    Joined: Aug 2010

    -4

    I wouldn't

    I wouldn't wanna know because if someone told me, then my future would change. You see.. it's kinda complex. In the future, I was not meant to know my future. So if I know, my future will change & things won't happen like they're supposed to. Thumbs up if you see what I mean XDcheap ghd straighteners

  1. facebook_Jingjing

    Via Facebook

    Joined: Aug 2010

    -4

    I wouldn't

    I wouldn't wanna know because if someone told me, then my future would change. You see.. it's kinda complex. In the future, I was not meant to know my future. So if I know, my future will change & things won't happen like they're supposed to. Thumbs up if you see what I mean XDcheap ghd straighteners

Login Here

Not a member of the MacNN forums? Register now for free.

 
close
Photo
toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Brother HL-3170CDW LED Printer

We've mentioned before that we are far from a paperless society. For now, at least, there are tasks that require a piece of paper for ...

HTC One

It is hard to overstate just how critically important the HTC One is to the Taiwanese company’s fortunes. Despite its alarming decline ...

Samsung Galaxy S 4

Samsung's new flagship Android smartphone, the Galaxy S 4, faces even stiffer competition than its popular predecessor. With a five-in ...

toggle

Most Commented