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Apple to terminate Quattro ad network as iAd pushes ahead

updated 03:00 pm EDT, Thu August 19, 2010

Move seen as inevitable after acquisition

Apple is reportedly preparing to terminate the mobile ad network run by Quattro Wireless. The move was viewed as inevitable after Apple acquired Quattro to build its iAd platform geared solely for iOS devices such as the iPhone and iPad.

"We believe iAd is the best mobile ad network in the world, and starting next month we're going to focus all of our resources on the iAd advertising platform," iAd vice president Andy Miller wrote in a memo to Quattro clients. Miller previously served as chief executive at the mobile advertising company before the buyout.

Recent reports suggest companies have been facing delays attempting to launch ad campaigns through iAd. The hiccup is said to be related to Apple's strict control over ad creation, while advertising firms must also take time to learn how to utilize the platform.

Despite the delays, Nissan suggests that its Leaf advertisement, one of the first iAd placements, has already achieved exceptional results. The platform is also said to be attracting a large number of developers interested in placing ads for iOS apps. [via Business Insider]

by MacNN Staff





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