New iPad TV spot brings focus down to apps
updated 09:35 am EDT, Wed August 18, 2010
Uses Flipboard, Fruit Ninja, other apps
Apple has debuted a new TV ad for the iPad, simply known as "iPad is Delicious," after the first slogan flashed on screen. The spot marks a turn in the emphasis of iPad marketing, as previous ads have typically focused on the overall experience of using the device. The new one concentrates on apps, as Apple has done for some time with the iPhone and iPod touch.
Some of the highlighted apps include The Photo Cookbook, The Elements, Star Walk, social magazine Flipboard, and a game called Fruit Ninja HD. Two of Apple's own apps, Pages and iBooks, also appear. The iPad is just beginning to develop a robust selection of apps, as it only recently clocked over 20,000 titles at the App Store.
Fresh-Faced Recruit
Joined: Jan 2008
Very cool!
The one showing the constellations is awesome! What a great way to use the iPad's compass feature.
/