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BlackBerry Torch price already cut in half online [U]

updated 11:25 am EDT, Tue August 17, 2010

BlackBerry Torch already 100 at Amazon

(Update with some clarification) RIM's muted BlackBerry Torch launch may have already been supported by price slashes. The phone is already listed at Amazon and other areas for $100 on contract, or half its official price. AT&T still lists the phone at the original $200.

The cuts aren't as dramatic as for phones like the Palm Pre Plus and Microsoft Kin series, where price drops were considered urgent attempts to prop up rapidly falling phone sales. Amazon is often liable to cut prices on phones even from launch, but it only periodically cuts prices as deeply.

They may nonetheless reflect pressure on RIM to fuel sales online, where they might be sluggish compared to results from physical stores. RIM's audience is still led by business customers that may not have the option of buying the phone themselves or who are less likely to buy early on into a phone's life.

Apple has been a notable exception in its refusal to cut prices through any channel, although it will offer refurbished iPhones when they're available.

Update: RIM argues that the pricing has been $100 at Amazon since the phone launched on August 12 and contends that the pricing is no different than with other phones.

by MacNN Staff



  1. iphonerulez

    Joined: Dec 1969


    That doesn't look good at all for RIM

    I wondered why RIM was down today when most stocks are in the green. I guess demand is relatively weak for the Torch but it does seem very soon to be cutting prices. Not much confidence in the Torch catching favor. The Torch's display seems very dated but the rest of the device doesn't seem all that bad.

  1. slapppy

    Joined: Dec 1969


    Easily fixed

    Go back and do what you've done before BB. Sell one POS and give 2 POS for free. Unless you guys are really trying to move products by actually selling them, and not giving them away for free? lol

  1. dliup

    Joined: Dec 1969



    FAIL. When are they going to discontinue it like the WiMP Kin?

  1. Jonathan-Tanya

    Joined: Dec 1969


    not a great flagship phone

    The Torch's main issue is it isn't a flagship phone. It doesn't have a high res. screen, it doesn't have the heft processor.

    Add to that, BB is behind on the app front - they aim to address that but they have a long way to go.

    They really don't understand the smartphone business.

    But - with that said, if I had to use a Blackberry - and I essentially do - this phone is the best BB out there, and a solid improvement, so I'd be looking to buy this one - just not in any hurry to do so.

  1. Feynman

    Joined: Dec 1969


    Kin Price Drop

    Didn't the Kin have a price drop before it was axed too?

  1. testudo

    Joined: Dec 1969



    Since when was it all important that a phone, or any electronic device or product, has to fly off the shelves for it to not be a failure? Apple has basically turned everything into a "How does it do on day one?" question.

    Of course, if RIM shipped 5 million of them, people would be talking how it must be shipped, not sold, or they used buy-one, get 27 free plans, or that Apple has twice as many iPhones sold per quarter and let's see them keep it going or some other reason why it's a massive failure.

  1. legacyb4

    Joined: Dec 1969


    In a competitive market like phones...

    if it isn't launching well from Day 1, it will quickly be forgotten...

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