updated 05:10 pm EDT, Fri August 13, 2010
Study hints ATT to lose third of iPhones to VZ
AT&T could see as much as a third of its iPhone subscriber base leave for Verizon when a CDMA iPhone is ready, market researchers at Morpace found on Friday. Of those in a study who already have an iPhone, 34 percent plan to get a new model only when Verizon is carrying Apple's device. Almost half of all AT&T users, 47 percent, would at least contemplate switching to Verizon just to get an iPhone on that network.
The results further corroborated predictions that a Verizon iPhone might dampen Android's performance. About 51 percent of existing Verizon customers were considering buying an iPhone if available. Across all carriers, 29 percent would want an iPhone; T-Mobile users are the most loyal to the existing lineup at 20 percent considering the handset.
Morpace's results touch on 1,000 users and isn't wholly representative of AT&T's subscriber base. The results often favor technically aware customers, many of whom live in San Francisco or other areas where AT&T service is a problem. The figures could regardless contradict AT&T's view that few will switch and might hint at hundreds of thousands or millions of subscribers changing sides. [via TechCrunch]