updated 09:40 am EDT, Fri August 13, 2010
Lawsuit threatened if iTV name is real
Executives at ITV, one of the UK's major TV networks, are said to be "furious" over rumors that the Apple TV is being renamed the iTV. Even though the rumors are not yet confirmed, The Mirror claims that ITV executives are already meeting with lawyers to plan legal action. ITV has a trademark on its name within Great Britain.
The Mirror cites a channel insider, who claims that ITV is considering whether a global ban is possible. "You only have to look at recent problems with the iPhone 4 to see not everything Apple produces is gold dust. We all take our ITV brand very seriously and we'll do everything in our power to protect it," the person is quoted as saying.
The iTV is believed to be a $99 iPhone-sized device, with 16GB of flash storage and some form of iOS preloaded. It may support apps, and be largely dependent on a rumored iTunes streaming service. The service may primarily stream video during 2010, including little music support.