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Back to school PC sales slow except for Apple

updated 09:20 am EDT, Wed August 11, 2010

Apple, high-end PCs thrive in back to school sales

UBS analyst Maynard Um today reported in an investment note that back to school sales were still slow but appeared to favor Apple. Checks at stores and staff showed that most stores were only seeing a "mild" bump in sales from students and that most of the heavy traffic was at Apple retail stores. The iPhone 4 and iPad were responsible for lineups, but the new iMac was also seeing strong demand.

Notebook sales may also favor Apple, the researcher said. Although many netbooks are now at $300 and are getting heavier promos at aisle caps, more portable sales are skewing to mid- or high-end notebooks, with just 26 percent of systems costing less than than $450. Although iPads may affect netbooks, they're not likely to impact back to school sales as most students still need the performance and OS of a regular computer.

Um anticipated a last-minute spike in back to school sales, helped in part by promos, but still predicted a slump in PC sales down to 9.7 percent for the whole industry versus the usual 12 percent. A corroborating report from JP Morgan had PC shipments plunging in July as companies like Acer, HP and Lenovo hadn't had strong sales earlier in the summer.

In the second half of the year, Apple is expected to be the only computer builder targeting home users that succeeds where the most Windows success will come from enterprise business.

by MacNN Staff



  1. Jonathan-Tanya

    Joined: Dec 1969



    I have to admit, Apple called this one right. During a recession, the middle class and those even more impoverished can't afford a new computer.

    It's counterintuitive - but an awful economy means sales will skew to more expensive machines.

    Not because average Joe is ignoring economic reality, but because only the 'haves' can still buy.
    The have-nots are not looking for a cheaper machine - they aren't buying at all.

  1. testudo

    Joined: Dec 1969



    but the new iMac was also seeing strong demand.

    I just don't see the new iMac (or any iMac) being big for school, if for no other reason then it isn't portable and, thus, you can't take it to class, the library, the beach, etc.

  1. Paul Huang

    Joined: Dec 1969


    iMac's portability in the classroom

    Although the iMac is not portable for the students, it allow much flexibility most big-box PCs can't provide. Can you imaging moving a typical PC?

    Monitor power cable
    CPU power cable
    speaker (two pieces)
    speaker power cube
    power strip

    power cable

    If you want to move and arrange 24 units in a classroom, you'd have to higher a spaghetti manager.

    Comment buried. Show
  1. wrenchy

    Joined: Dec 1969



    Boys, you're still at 5%. Remember that.

    Wake me up when you break 6.

  1. facebook_Jim

    Via Facebook

    Joined: Aug 2010


    This Rings True

    My son, who has just started college, purchased a 15" MPB a week ago. Prior to that he used Windows machines. He is running Windows 7 through Boot Camp. I wonder if that is the selling point, that they can have their cake and eat it to. In actuality, he bought two systems on one piece of solid hardware that runs each operating system surprisingly well.

    Comment buried. Show
  1. wrenchy

    Joined: Dec 1969


    re: This Rings True

    Yes, it's true because everyone knows the best way to use a Mac...... is to put Windows on it.

  1. jbelkin

    Joined: Dec 1969


    Apple Means You Can Afford the Best

    The bottom line is that Apple means you can afford world class style & security & understand value - all for @ $1,000. What does WINPC represent? The WIN PC experience is so devalued NO ONE is willing to pay more than $299 for one and no one wants to saddle their kid they finally got off to college with one ... BTW, Apple's market share in the US is at 15% and has 40% of the revenue of ALL personal computer sellers WORLDWIDE. Once again, people pay for what is worth it and skip what is not. Buying by price and not value is reserved apparently for the same % of our population who are paying 22.00 APR on their credit cards. It's as simple as that.

  1. gitcypher

    Joined: Dec 1969



  1. freddymac

    Joined: Dec 1969


    Hey wrenchy

    No one is interested in your BS. Be a man and move on!!!!!!!!

  1. Foe Hammer

    Joined: Dec 1969



    Yes, it's true because everyone knows the best way to use a Mac...... is to put Windows on it.

    Because if that doesn't prove that Mac OS X is far superior to Windows, nothing will. And besides, what Windows user really wants to give up getting infected with all them viruses/virii? Having Windows available on your Mac is indeed the best way to ensure that you'll use your Mac - and Mac OS X.

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