updated 12:35 pm EDT, Tue August 3, 2010
Predicts 40 million iPads by 2012
News Corp. currently has "tens of thousands" of people reading The Times, The Australian and the Wall Street Journal via apps, according to CEO Rupert Murdoch. While declining to give exact subscription numbers at a debate in Sydney, he described the iPad and other tablets as a "perfect platform" for cheap and convenient News Corp. material. The executive is generally in favor of pay barriers, having already erected them around websites like The Times. "The argument that information wants to be free is only said by those who want it for free," Murdoch claimed on Tuesday.
In the long run, the iPad is expected to be a major platform for News Corp. publications. Apple will probably sell about 15 million iPads by the end of 2010, Murdoch projects, and over 40 million by 2012. "And the iPad is just one of many tablet or slate computers in the pipeline," he argued. "News Corp. fully intends to be across all those platforms too."