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http://www.macnn.com/articles/10/08/03/predicts.40.million.ipads.by.2012/

Murdoch claims 'tens of thousands' of app-based readers

updated 12:35 pm EDT, Tue August 3, 2010

 

Predicts 40 million iPads by 2012


News Corp. currently has "tens of thousands" of people reading The Times, The Australian and the Wall Street Journal via apps, according to CEO Rupert Murdoch. While declining to give exact subscription numbers at a debate in Sydney, he described the iPad and other tablets as a "perfect platform" for cheap and convenient News Corp. material. The executive is generally in favor of pay barriers, having already erected them around websites like The Times. "The argument that information wants to be free is only said by those who want it for free," Murdoch claimed on Tuesday.

In the long run, the iPad is expected to be a major platform for News Corp. publications. Apple will probably sell about 15 million iPads by the end of 2010, Murdoch projects, and over 40 million by 2012. "And the iPad is just one of many tablet or slate computers in the pipeline," he argued. "News Corp. fully intends to be across all those platforms too."




by MacNN Staff

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 Investor, industry, e-books, News Corp, Apple, iPad

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Comments

  1. testudo

    Forum Regular

    Joined: Aug 2001

    +4
    08/03, 12:54pm | report spam | Reply |

    He nailed it!

    he described the iPad and other tablets as a "perfect platform" for cheap and convenient News Corp. material

    News Corp. material is certainly cheap and convenient.

    Although was he talking about the price or the content?

  1. coffeetime

    Junior Member

    Joined: Nov 2006

    0
    08/03, 01:07pm | report spam | Reply |

    Motives

    There's always some sort of motives behind these speeches. The part News Corp. will save $$$$$$ the most is probably the printing cost. iPad is a very cheap platform for them to publish newspaper contents vs. on paper.

  1. Bobfozz

    Fresh-Faced Recruit

    Joined: Jul 2008

    -5
    08/03, 02:06pm | report spam | (1 reply) Reply |

    I'm for Murdoch

    I publish too and will be looking, eventually for a way to use the iPad platform.

    Of course there is always a motive you nitwit, this guy is in business. People in business are there to make money. In the end they hire people and that gives other people money. What have you done to get yours? That's what I thought.

    You don't have to like Murdoch for what ever reason, but he IS keeping people employed and at as low of an expense as possible where as governments believe in no merit system, everyone is treated basically the same, as it that was some kind of virtue. Why are people [aid so much to work out of Washington, DC. Because most, in their right mind, would have no other reason to work there!

  1. coffeetime

    Junior Member

    Joined: Nov 2006

    -2
    08/03, 05:28pm | report spam | Reply |

    Re: I'm for Murdoch

    Read between the line: Save $$$$$$ on printing cost = massive layoff on press shop = more $$$$$$ in Murdoch's pocket. If you do work for a publishing warehouse, good luck!

  1. coffeetime

    Junior Member

    Joined: Nov 2006

    0
    08/03, 05:34pm | report spam | Reply |

    Re: I'm for Murdoch

    "Murdoch is a businessman" and you got that right. He could hardly give a c*** if you and your publishing pals end up on the street when his shop is close. Oh wait, you can always sell your iPad, can you?

  1. coffeetime

    Junior Member

    Joined: Nov 2006

    -1
    08/03, 05:49pm | report spam | Reply |

    Re: I'm for Murdoch

    Do yourself a favor, on your iPad, write, "WILL WORK FOR FOOD".

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